Branding Strategy for Thought Leaders

In a Noisy Market, The One With the Most Authority Wins

Ads come and go—but your name, your story, and your positioning as a thought leader build long-term influence. Let us help you own the conversation.

The most valuable investment you can make isn’t in ads—it’s in you. Discover how C-suite leaders, entrepreneurs, and experts gain competitive advantage by building a personal brand that drives measurable business results.

Brand Yourself Like the Asset You Are

While PPC campaigns deliver short-term clicks, executive branding delivers long-term credibility. In today’s saturated market, buyers trust people more than logos. Positioning you as the expert behind your company drives loyalty, visibility, and conversion far beyond any ad spend.

trust active leadership on social media (Edelman Trust Barometer)

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align purchase behavior with brand values

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more likely to attract new business (Forbes/LinkedIn)

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“The most valuable investment you can make isn’t in ads—it’s in you. Discover how C-suite leaders, entrepreneurs, and experts gain competitive advantage by building a personal brand that drives measurable business results.”

Client Wins That Speak for Themselves

Our approach delivers more than brand polish—it produces ROI you can see.

Jonathan Hung

Industry: Venture Capital & Angel Investing

Challenge: Well-connected but invisible online—missed out on startup deals and press opportunities.

Strategy: Created branded video series, social strategy, ghostwritten thought leadership, podcast guesting, and new website.

Results:

200% increase in qualified deal flow
Co-host of Entrepreneur Magazine’s Elevator Pitch
165,000 monthly site views
Featured in Forbes and top startup podcasts

“Claire and her team helped me define who I am online. I now have the recognition I was looking for.”

Jean-Baptiste Wautier

Industry: Finance, Philanthropy, Public Policy

Challenge: Respected in European finance circles but lacked global visibility and thought leadership positioning.

Strategy: Launched full brand identity, site, YouTube channel, newsletter, SEO content, and PR placements to elevate global presence.

Results:

417,933% increase in social reach
Featured in Fortune, Newsweek, US News, Epoch Times
1,481% website traffic increase
13,000% X (Twitter) growth

“CBG helped me position my voice where it matters most—on the world stage.”

Kim Lawton

Industry: B2B Marketing in Regulated Industries & Philanthropy

Challenge: Highly accomplished but underrecognized; overlooked for industry panels and investor opportunities.

Strategy: Positioned Kim as a dual expert in marketing innovation and female leadership through cross-platform storytelling.

Results:

50% increase in speaking and press requests
3,000+ avg LinkedIn post views (from 237)
5,650 new followers
Videos shared 20,000+ times monthly
Featured on top marketing podcasts and partnered with Kendra Scott

“CBG elevated both my business and my foundation with a unified voice and strategy.”

Tiffany Perkins-Munn

Industry: Data Science & Corporate Strategy

Challenge: Respected internally but lacked external visibility to convert thought leadership into speaking and board opportunities.

Strategy: Multi-platform campaign using SEO blogs, podcast pitching, newsletter, and targeted PR placements.

Results:

500% increase in speaking & media requests
8,500+ LinkedIn followers
Blog shared 5,000 times monthly
Named one of CDO Magazine’s Global Data Power Women

“I now get the visibility and speaking requests I once thought were out of reach.”

Your Competition Isn’t Waiting—Why Are You?

Every day you delay building your personal brand, you leave opportunities on the table. Clients choose the most visible expert—not necessarily the best one.

"Visibility is the currency of opportunity."

— Claire Bahn

Ready to Build a Brand That Pays Dividends?

Let’s uncover what’s possible when the world knows your name—and why you’re the authority in your field.

In a Noisy Market, The One With the Most Authority Wins

"Visibility is the currency of opportunity."

Ready to Build a Brand That Pays Dividends?

Only 10 client slots open per quarter

1:1 expert-led strategy

Tailored brand roadmap with measurable ROI