According to The Dictionary Of Brand by Marty Neumeier, a brand is: “a person’s perception of a product, service, experience, or organization.” Now extrapolate that to your personal brand and your personal brand is how you are perceived by others. Therefore, a personal brand is not a logo, a brand identity, a mission statement, a website, or a social media channel. Those add up to your personal brand, but by themselves are not your personal brand.
A personal brand consultant/ strategist can help you become clear on your messaging, target audience and your look and feel. Sometimes we all need someone knowledgeable and objective to help us exceed our goals.
The Claire Bahn Group is a Comprehensive Boutique Agency with deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.
While we can help most people gain clarity on their personal brand and messaging, most of our clients are entrepreneurs, founders, small business owners, investors and executives.
We DO THE WORK, not just consulting. Other Strategic Communications & Marketing Agencies will only consult with you, and you’ll have to do the hard work. Not with Claire Bahn Group! When you hire our agency, you will get full-service Strategic Communications and Marketing implementation to take your brand and company to the next level.
Another differentiator is that with Claire Bahn Group Strategic Communications. You will work with the principles; you won’t be shuffled off to an associate with no strategic knowledge of your brand. Once our team outlines your goals, we try to have minimal impact on your busy schedule.
Because 88% of consumers do research before they purchase. They want to know who is the best as well as view ratings and reviews.
If someone does research on you or your expertise, what will they find? Ideally, you’d like them to find content you created. Such as a blog article, a video on your YouTube channel that specifically speaks to them and the problem they are having.
They will then recognize you as an authority and the obvious choice to help them solve their problem. If you’re not working on your personal brand, who’s content is currently helping your potential customer?
That is the power of your personal brand.