According to The Dictionary Of Brand by Marty Neumeier, a brand is: “a person’s perception of a product, service, experience, or organization.” Now extrapolate that to your personal brand and your personal brand is how you are perceived by others. Therefore, a personal brand is not a logo, a brand identity, a mission statement, a website, or a social media channel. Those add up to your personal brand, but by themselves are not your personal brand.
A personal brand consultant/ strategist can help you become clear on your messaging, target audience and your look and feel. Sometimes we all need someone knowledgeable and objective to help us exceed our goals.
The Claire Bahn Group has our concierge program which is our full-service done for you personal branding service. We also have our done-with-you Foundations Program to help you gain clarity on your personal brand, from your look and feel, your messaging to your target audience.
While we can help most people gain clarity on their personal brand and messaging, most of our clients are entrepreneurs, founders, small business owners, investors and executives.
Because 88% of consumers do research before they purchase. They want to know who is the best as well as view ratings and reviews.
If someone does research on you or your expertise, what will they find? Ideally, you’d like them to find content you created. Such as a blog article, a video on your YouTube channel that specifically speaks to them and the problem they are having.
They will then recognize you as an authority and the obvious choice to help them solve their problem. If you’re not working on your personal brand, who’s content is currently helping your potential customer?
That is the power of your personal brand.