According to The Dictionary Of Brand by Marty Neumeier, a brand is: “a person’s perception of a product, service, experience, or organization.” Now extrapolate that to your personal brand and your personal brand is how you are perceived by others. Therefore, a personal brand is not a logo, a brand identity, a mission statement, a website, or a social media channel. Those add up to your personal brand, but by themselves are not your personal brand.
So, let’s say you’re an entrepreneur, influencer, or work for yourself, your business is built on your reputation and expertise. One way to look at your personal brand is what is the underlying factor(s) that will make someone ultimately choose to work with you over someone else or buy your products over someone else’s or hire you over someone else.
88% of consumers do research before they purchase, such as who is the best, what are the ratings and reviews and any other supporting info, etc. I would much rather do my research on a company or a potential partner /service provider to know they’re legit before I decide to work with them.
If someone does research on you or your expertise, what will they find? Ideally, you’d like them to find the content you created, such as a blog article, a video on your YouTube channel that specifically speaks to them, and the problem they are currently having. They then recognize you as an authority and the obvious choice to help them solve their problem. Hence, your personal brand, people can research you and your company and decide whether you’re worth working with.
Regardless of whether or not you’re paying attention to your personal brand, people are already making judgments about you based on it. Not having a personal brand is no longer an option. You already have a personal brand and it’s either helping you or hurting you.
Claire Bahn Group is a full-service personal branding agency with marketing, public relations, and social media management. We help our clients build and maximize their authority and influence through strategic, full-service custom content creation, distribution, and social media management. Get the authority, influence, and trust to become the go-to expert in your market that will have your desired clients coming to you.
Claire Bahn Group is a full-service personal branding agency, marketing, public relations, and social media management. We help our clients build and maximize their authority and influence through strategic, full-service custom content creation, distribution, and social media management. Get the authority, influence, and trust to become the go-to expert in your market that will have your desired clients coming to you.
Claire Bahn is a serial entrepreneur and currently the CEO and Founder of Claire Bahn Group. This holding company includes Stratus Branding, Online Profile Pros, Biz with Claire, and Claire Bahn Personal Branding.
For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve. As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility.
Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.
“Don’t let others dictate your personal brand, take control and significantly improve your bottom line.”
-Claire Bahn
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