top social media platforms

Top 5 Social Media Platforms Every Entrepreneur Needs To Invest In

Posted on by Claire
We are finally here. We’re talking about the big one— social media. As an entrepreneur, I am heavily invested in multiple social media platforms. It is the bread and butter for most influencers out there. I mean, the fact that there are social media influencers making an entire living off of these platforms should be telling to anyone. There’s some debate as to which are really the top social media platforms, but I think I’ve got it figured out. Social media for entrepreneurs is vital. There is no getting away from it if you want to be successful. However, every day there seems to be a new platform on the rise that is demanding to be used by anyone who wants to run a business. But from LinkedIn to Snapchat, which ones are really the top 5 social media platforms? Let me just tell you based on my own experiences.   5. Facebook Facebook is the site that these other top 5 social media platforms looked to in order to define success. Besides Myspace (R.I.P), Facebook is the first platform that’s main usage was geared towards socially connecting friends and family. It ultimately changed the way we use the internet....Read More
carry on packing list

10 Travel Must Haves Every Woman Needs In Their Carry On

Posted on by Claire
You may not know this, but what you have on your carry-on packing list is vital. I know there are way-too-many travel must-have lists available on the internet, which is why I wanted to bring you guys something a little bit different. Not only is this a list of items you need, but it’s also pinpointing the fact that you need a packing list. Don’t click away yet. It may seem tedious, maybe even a bit redundant, to have a list for something as minuscule your carry on. But if you’re like me, you like to jam pack that pretty little case with about as many “essentials” as possible. This tactic is actually pretty damaging to the packing process. It puts you at a higher risk of major spillage and also makes it harder to find what you actually need mid-flight. A carry-on packing list also ensures that you won't forget anything as you're packing up your hotel room to come back home. See? Doesn't seem so silly now. Now that we’ve gotten that out of the way, here are the items that I always have on my carry-on packing list.   RELATED: Napa Valley Guide: Where to Go, Eat,...Read More
What is personal branding

What is Personal Branding and Why You Should Care

Posted on by Claire
I realized that I've talked about personal branding on my blog/ channel, but I always assumed that you knew what I was talking about.  I've learned that many people don't know what personal branding is and why it’s important.  So let's say you’re an entrepreneur, influencer or work for yourself like real estate agent, one way to look at your personal brand is what is the underlying factor that makes someone ultimately trust you enough to work with you or buy whatever you’re selling. In other words what is going to make someone choose to work with you over someone else or buy your products over someone else’s. I often have people tell me that they have a great personal brand because they have a website and they tweet a few times a week. That may have worked for Robert Scoble back in the day, but that doesn’t come close to what’s expected now to earn the authority, influence and trust you need to succeed. The concept of a personal brand often get confused with and intertwined with your social media. Social media is a part of your personal brand for certain but its only a part 20 years ago...Read More
Personal brand

The Importance of Creating a Compelling Personal Brand

Posted on by Claire
We all have a personal brand, whether you want to believe it or not.  Some of you may not know this but my background is in marketing and branding.  I am the co-founder and CEO of Online Profile Pros, where we daily help people create their personal brands for their dating, career and social life.  I have been asked numerous times to go into greater detail about personal branding and why it's important for everyone.  I will also be introducing Personal Branding packages for a more in depth offering than the do-it-yourself offering at Online Profile Pros.  I still love talking about style, beauty and travel and I will continue to create blogs and videos on those topics, because that is my personal brand.  When I can, I will to relate those posts to the importance of your personal brand and bettering yourself. A great personal brand is the foundation of a successful career. By creating a memorable personal brand, you establish yourself as an expert. You create a space for yourself that no one else can occupy. Some champions of personal branding include people like Beyoncé, Michael Jordan, and Ellen DeGeneres. These are household names in America and beyond. When...Read More
self care tips

10 Self Care Tips For Entrepreneurs & Self Employed

Posted on by Claire
As an entrepreneur, you often work ten to twelve hour days and that can often include working on weekends. With all the hustle and bustle of taking care of our businesses, sometimes we forget to indulge in a daily self care routine.  That's precisely why I created these self care tips. I have definitely been guilty of this, but trust me, all the stress from not taking time for yourself will eventually pile up. And it won’t be pretty. That’s why I created these self care tips for myself to help me stay rejuvenated. Each one of these daily routines work together to bring out the best you. Not only will it help with your mental state, but it will improve your work life. Self care is especially important for those of us running our own business because we can forget where work ends and down time begins. If you indulge in this daily self care routine, I can guarantee you that you will feel better and your work grind will never be stronger. Here is the corresponding video with even more self care tips: 1.      Exercise Exercise— who has the time, right? Still, exercise plays a major role in...Read More