Your personal brand is its own unique language. Much like learning the finances and marketing aspects of your business, your brand forces you to identify your company’s logo, tone, and overall aesthetic. However, I know that the idea of deciding on your personal brand logo stresses you out. That’s...

It seems that just about every other day there is a new trend happening on social media. Most of us discover these fun posts while casually scrolling through social posts. But did you know that it’s actually imperative to pay attention to these branding trends for your business? Social trends...

It’s really hard to determine who is actually qualified to give advice on how to start a business from scratch. There are hundreds, if not thousands, or self-proclaimed “entrepreneurs” out here no the internet— the majority of whom have yet to get into the nitty-gritty of owning their own...

If you read my last blog on social media branding, then you’ll know that hiring a personal branding photographer is going to be a huge asset for your business. Whether you need photos of yourself or your product, a photographer who works specifically for entrepreneurs is what you want...

I’ve noticed that a lot of people want to jump right into social media branding when they start their business. And it makes sense… in theory. 53% of consumers say they’re likely to buy from brands that are transparent on social. This means, the sooner you get on social, the...

My company, Stratus Branding, frequently works with real estate agents. During an agent’s first private personal branding coaching session with me, this same question always comes up: “What is real estate marketing?” I’m never surprised by this question because a big chunk of that first call is dedicated to...