I’m at my computer scrolling through my favorite LinkedIn groups when the term reputation management pops up on my feed. Something about the phrase makes me stop immediately. Over the years, I have been writing consistently about personal branding. And while the term is not new, there’s something about the phrase that continues to confuse […]
So you want more people to recognize your personal brand. I bet that what comes to mind are goals such as: increasing your website traffic, your social media follower count, and even your monthly ad spend. Unfortunately, these are considered vanity metrics, and none of these will help you reach your business goals. These numbers […]
How do people make money on YouTube in 2020, and is anything going to change next year? With the way the world is right now, I’m willing to bet that YouTube will roll out some huge features in 2021. With Tik Tok hitting 800 million downloads since last year and Instagram’s smorgasbord of new features (Reels, Guides, and SEO […]
I’ve had video confidence since I was a teenager. Back in the day, when my family first bought a video camera (you know, those VHS Panasonic handheld ones), I instantly put myself in front of the lens. Naturally, this love of being on camera pulled me into the wondrous world of acting, where I spent […]
I started a brand YouTube channel in 2015 called Gluten-Free Avenger. This was before gluten became mainstream, but it was also around the time that Marvel’s Avengers films were at their peak. So I was preemptively setting myself up for success. Or so I thought. I was in on a trend before it was “cool,” and I […]
It’s almost 2021 (finally), which means it time for you to go through your YouTube channel setup for your personal brand. Even if you already have a channel, right now is the perfect time to maximize your channel settings to make sure uploading videos to YouTube is not only easy but effective. Youtube is the […]
Even if you didn’t have an online presence before 2020, I’m willing to bet that you have one now. All of us have been online a lot more than we’re used to because of quarantine. In order to feel that connection, we all flocked to the internet to stay in touch with family and friends. […]
Question for you: what do you think of when you think of YouTube? Because to give you these YouTube tips, we must address any misconceptions you might have about this platform. What started in 2005 as the bedrock of cat and home videos has turned into a $1.65 billion corporation. And whether or not your goal is […]
You knew this day was coming— video content marketing. You can’t escape it, and once you read the statistics, you’ll want to dive right in. The problem is, video content seems to be universally accepted as the most intimidating type of content to create. It puts you in a vulnerable position, doesn’t it? There are […]
Top Social Media Platforms in 2021 It’s been just about a year since I wrote this blog on my recommendations for the top social media platforms, but I’m already back with a 2020 update. A lot has changed. Are these changes the result of the pandemic and the major shift to working from home? Maybe. But realistically, social […]
