Last year, I made the difficult decision to rebrand. When you are confronted with the notion that it might be time to rebrand yourself, you’re going to instantly associate that decision with failure. But that’s not at all what a rebrand means. The fact is, we all change over time. Our looks change, our passions […]
Thanks to the trajectory that 2020 has taken, you have probably been extremely motivated to learn how to create your own business. And despite the hundreds or thousands of entrepreneurs out there telling you how they created their empire, the process is pretty straightforward. Today, I’m going to cut through all noise and give you a point-blank, […]
A few years ago, if I tried to tell you what a personal brand consultant is and what I do, you probably would not get it! Thankfully, the days of capitalizing with a personal brand are here and the term is vastly more celebrated. Now more than ever, I have clients coming to me for […]
Your career relies on one thing and one thing only: your personal brand. Just look at the evidence. Gary Vaynerchuk is a 1,000 times more popular than his first company, Wine Library. Today, he has a net worth of over 160 million. The only reason Vaynerchuk is able to maintain that level of success is […]
Well, here we are. Who could have predicted that this year we would all be forced out of the office and into our homes because of a novel coronavirus? As someone who was already working from home, I know that I’m fortunate that my life didn’t completely turn upside down. For my fellow entrepreneurs— I […]
These days, almost everyone is trying to figure out how to become famous on social media. Some people are after this for noble reasons such as wanting to “make a difference” in the world. Others do it for vanity purposes like hitting that 100K follower milestone or getting that coveted blue checkmark. But haven’t you […]
For those that are new to the entrepreneurial scene, your social media content strategy is going to be one of your first steps towards building your brand. Keep in mind that this is not the first thing that you should do. You won’t be able to clearly define your social media content and strategy until […]
A few weeks ago, I was doing my end-of-the-month routine where I brainstorm some ideas for blog posts when the idea of making a guide to developing a personal brand for beginners came to mind. Quite honestly, this probably should have been one of the first blogs I wrote about when I transitioned my blog. […]
It’s one thing to get the logistics of your brand together, but it’s an entirely different struggle to raise brand awareness. My priority when I take on new clients is to make sure we get all of your brand ducks in a row. This means analyzing your social media presence, your website, your logo, your […]
Building your brand is easier than it sounds. Sure, there are layers to getting it done (and getting it done right), but if you lay out your strategy, I promise you that everything will click. Sometimes I find it ironic that I — someone who comes from working with Fortune 500 companies — became a […]
