I started a brand YouTube channel in 2015 called Gluten-Free Avenger. This was before gluten became mainstream, but it was also around the time that Marvel’s Avengers films were at their peak. So I was preemptively setting myself up for success. Or so I thought. I was in on a trend before it was “cool,” and I […]
It’s almost 2021 (finally), which means it time for you to go through your YouTube channel setup for your personal brand. Even if you already have a channel, right now is the perfect time to maximize your channel settings to make sure uploading videos to YouTube is not only easy but effective. Youtube is the […]
Even if you didn’t have an online presence before 2020, I’m willing to bet that you have one now. All of us have been online a lot more than we’re used to because of quarantine. In order to feel that connection, we all flocked to the internet to stay in touch with family and friends. […]
Question for you: what do you think of when you think of YouTube? Because to give you these YouTube tips, we must address any misconceptions you might have about this platform. What started in 2005 as the bedrock of cat and home videos has turned into a $1.65 billion corporation. And whether or not your goal is […]
You knew this day was coming— video content marketing. You can’t escape it, and once you read the statistics, you’ll want to dive right in. The problem is, video content seems to be universally accepted as the most intimidating type of content to create. It puts you in a vulnerable position, doesn’t it? There are […]
Top Social Media Platforms in 2021 It’s been just about a year since I wrote this blog on my recommendations for the top social media platforms, but I’m already back with a 2020 update. A lot has changed. Are these changes the result of the pandemic and the major shift to working from home? Maybe. But realistically, social […]
For most business owners, having a website seems like common sense. But if you’re a startup founder or a service-based entrepreneur, you might be debating on having your own personal brand website. So, how do you decide when you need to build a website that focuses on you? It really depends on where you’re at […]
October 20th is National Day on Writing, so what better blog to give you today than my favorite copywriting secrets? Copywriting sounds like a technical word, but it’s not. If you’re a business owner, you use copywriting every. Single. Day. Did you send an email to a client today? That’s copywriting. Have you put together […]
You’ve heard about strategies for content, social media ads, and email funnels— but why isn’t anyone talking about strategies for brand awareness? When you initially think about “getting your name out there,” you probably think of marketing and content strategies. But ultimately, the only thing that will scale your business is your personal brand. If […]
Anyone can start a business. Your brand is what is going to make you stand out. More specifically, people are more likely to follow a personal brand than they are a business brand. Just look at how Neil Patel went from 185,980 website visitors per month to 454,382 monthly visitors once his name became “Google-able.” […]
