It’s one thing to get the logistics of your brand together, but it’s an entirely different struggle to raise brand awareness. My priority when I take on new clients is to make sure we get all of your brand ducks in a row. This means analyzing your social media presence, your website, your logo, your […]
Building your brand is easier than it sounds. Sure, there are layers to getting it done (and getting it done right), but if you lay out your strategy, I promise you that everything will click. Sometimes I find it ironic that I — someone who comes from working with Fortune 500 companies — became a […]
Social media… oh boy. It’s a lot to tackle all at once. If you’re looking for ways to utilize your presence on social media to boost your career, you’ve come to the right place. As a personal branding strategist, social media is a huge part of what I teach my clients. These platforms give you […]
I’ve run into a ton of entrepreneurs who bring up the question, “Why is personal branding important? My business already has a brand— isn’t that enough?” Well… no. Imagine you’re sitting at home watching Hulu ( or Netflix— whatever your preference). A commercial breaks up the show you’ve been watching and gives you a preview […]
I’ve had my work cut out for me these past ten years as a personal brand consultant. I started in 2010 as the EVP of Online Profile Pros where I built a marketing team to increase our brand awareness. Over 200 clients and a couple of investors later, and I’d say it worked out pretty […]
Learning how to overcome imposter syndrome was not an overnight success for me. How fitting, right? When you’re dealing with imposter syndrome, you are constantly questioning yourself. You are always wondering what you can do to improve or you’ll ask what you did to deserve something. While this feeling is generally associated with your career, […]
What is the one thing that successful startup founders have that struggling startups fail to implement? It’s not that they have a strong pitch. Their idea or company isn’t any more innovative than your own. It’s not even their business and marketing plans. Successful startups happen when the founder(s) establish a personal brand. It should […]
Before you scroll down to the bottom to see the personal brand statement examples, I should probably let you know that you probably already need to rework your personal branding statement. I know— how insulting, right? You could have a killer personal branding statement. One that has been working for you for the last five […]
I realized that I’ve talked about personal branding on my blog and Youtube channel, but I always assumed that you knew what I was talking about. However, many of you have told me that you don’t really know what personal branding is and why it’s important. So let’s say you’re an entrepreneur, an influencer, or […]
Let’s face it: if you are an entrepreneur you are going to be the face of your business. Don’t even consider going to the business brand route— if you’ve read any of my blogs then you’ll know that personal branding for entrepreneurs is going to lead to success in a way that business branding simply […]
