What Is NIL and Why Personal Branding Matters

NIL branding

What exactly is NIL branding, and why does it matter more than ever for student-athletes? How can NIL branding turn a viral moment into a long-term opportunity and income? What strategies make NIL branding essential for standing out in a saturated sports and influencer market? In the evolving college athletics landscape, NIL branding has emerged […]

How Social Media Can Make or Break Your NIL Visibility

name image likeness

What is NIL? How can student-athletes leverage social media for NIL visibility? What risks do athletes face when building their NIL brand solely through social media? What strategies can athletes use to develop a NIL brand? In today’s digital era, social media plays a crucial role in helping student-athletes amplify their Name, Image, and Likeness […]