Last month, I had the privilege of being a guest on Jason Calacanis’ Podcast and YouTube show, This Week in Startups. Jason Calacanis is a technology entrepreneur and angel investor who routinely interviews startup founders to discuss ideas and ways to expand their existing business. For those of you who don’t know, I run my own business called Online Profile Pros. We work with our clients to set up all of their online profiles, whether it’s LinkedIn, Tinder, or Instagram. Even with fifteen years of experience in branding, I knew that getting an outsider’s perspective could help my business take off. As I mentioned in the interview, OPP has serviced over 2,000 entrepreneurs and influencers with profit margins at 30%. Not bad, but I felt that it lacks the hype it needs to propel forward. Speaking with Jason Calacanis on This Week in Startups has been an eye-opener. We’ve learned… Read More
We are finally here. We’re talking about the big one— social media. As an entrepreneur, I am heavily invested in multiple social media platforms. It is the bread and butter for most influencers out there. I mean, the fact that there are social media influencers making an entire living off of these platforms should be telling to anyone. There’s some debate as to which are really the top social media platforms, but I think I’ve got it figured out. Social media for entrepreneurs is vital. There is no getting away from it if you want to be successful. However, every day there seems to be a new platform on the rise that is demanding to be used by anyone who wants to run a business. But from LinkedIn to Snapchat, which ones are really the top 5 social media platforms? Let me just tell you based on my own experiences.… Read More
-
First impressions are, and always will be, important. Especially when it comes to building your personal brand. Your work wardrobe is a direct representation of who you are, whether you want to believe it or not, it reflects how you run your business…..To an extent, anyway. It’s always important to dress appropriately for work or business meetings. Whether you work from home, work at an office, or you attend regular networking gatherings, your work wardrobe plays a role in the success of your encounters. Dress for success is true to its word. If you’re debating on whether or not you should wear your loafers to the next marketing meetup, check these signs of how your work wardrobe affects your personal brand. Determine Your Audience It would be hard to address all the individual niches out there. Each niche has its own set of rules that dictate what is and isn’t… Read More
-
Creating a consistent work-life balance is probably one of the hardest things to maintain if you have your own business and personal brand. There are many people out there that insist that a work-life balance simply cannot exist and that it’s just one of the many entrepreneur struggles we have to live with. I don’t agree. While there is definitely a lot of heavy lifting that comes with running your own business, I believe that there is a way to create a reasonable structure so that your social life doesn’t have to suffer at the hands of your business. It can be disheartening to miss a night out with your friends because you have to finish a project for work. And vacation? Most people will tell you to just forget about it. But in my experience, completely barricading yourself into your work is only a stepping stone to burnout. Plus,… Read More
-
If you’re like me —living the life of an entrepreneur— then I guess you don’t need me to tell you that this work is tough. It can be difficult being your own CEO, CFO, and manager without anyone telling you what to do and when to do it. What’s even more difficult is avoiding all the distractions and temptations that are always at your disposal because you work from home. Finding ways to weed out your distractions and stay productive will be a challenge for anyone in this situation, especially when you could just sit on the couch and binge watch your favorite movies all day instead of working. So how do I stay productive when I work from home? Through trial and error, I have learned a few ways that have proven to be effective and here they are. If you want to be more productive when you work… Read More
