• What is Personal Branding and Why You Should Care

    I realized that I’ve talked about personal branding on my blog/ channel, but I always assumed that you knew what I was talking about.  I’ve learned that many people don’t know what personal branding is and why it’s important.  So let’s say you’re an entrepreneur, influencer or work for yourself like real estate agent, one way to look at your personal brand is what is the underlying factor that makes someone ultimately trust you enough to work with you or buy whatever you’re selling. In other words what is going to make someone choose to work with you over someone else or buy your products over someone else’s. I often have people tell me that they have a great personal brand because they have a website and they tweet a few times a week. That may have worked for Robert Scoble back in the day, but that doesn’t come close… Read More

  • The Importance of Creating a Compelling Personal Brand

    We all have a personal brand, whether you want to believe it or not.  Some of you may not know this but my background is in marketing and branding.  I am the co-founder and CEO of Online Profile Pros, where we daily help people create their personal brands for their dating, career and social life.  I have been asked numerous times to go into greater detail about personal branding and why it’s important for everyone.  I will also be introducing Personal Branding packages for a more in depth offering than the do-it-yourself offering at Online Profile Pros.  I still love talking about style, beauty and travel and I will continue to create blogs and videos on those topics, because that is my personal brand.  When I can, I will to relate those posts to the importance of your personal brand and bettering yourself. A great personal brand is the foundation of… Read More

  • 10 Self Care Tips For Entrepreneurs & Self Employed

    As an entrepreneur, you often work ten to twelve hour days and that can often include working on weekends. With all the hustle and bustle of taking care of our businesses, sometimes we forget to indulge in a daily self care routine.  That’s precisely why I created these self care tips. I have definitely been guilty of this, but trust me, all the stress from not taking time for yourself will eventually pile up. And it won’t be pretty. That’s why I created these self care tips for myself to help me stay rejuvenated. Each one of these daily routines work together to bring out the best you. Not only will it help with your mental state, but it will improve your work life. Self care is especially important for those of us running our own business because we can forget where work ends and down time begins. If you… Read More

  • Top 5 Benefits of Outsourcing Your Business

    “Should I outsource my business?” If you have been asking yourself this question, then the answer is a resounding ‘yes!”  There are so many great benefits of outsourcing. Most of the time anyway. Anyone who has been feeling overwhelmed with the mundane aspects of running of their business is going to ask themselves this question, and don’t feel guilty if you choose to outsource! Plenty of entrepreneurs and influencers who run a one-woman-show illicit the help of outside resources in order to maintain quality and quantifiable content. If you want to outsource your business, it’s a good sign that you are running a profitable outfit and things can only go up from here. So, here are the top five benefits of outsourcing your business without feeling guilty about it. Benefits of Outsourcing: 5. Photographers The first outlier professional that most business owners will think to hire are photographers. In today’s… Read More