Copywriting Secrets That Will Improve Your Personal Brand
October 20th is National Day on Writing, so what better blog to give you today than my favorite copywriting secrets? Copywriting sounds like a technical word, but it’s not. If you’re a business owner, you use copywriting every. Single. Day. Did you send an email to a client today? That’s copywriting. Have you put together […]
6 Strategies for Brand Awareness
You’ve heard about strategies for content, social media ads, and email funnels— but why isn’t anyone talking about strategies for brand awareness? When you initially think about “getting your name out there,” you probably think of marketing and content strategies. But ultimately, the only thing that will scale your business is your personal brand. If […]
How To Make Your Brand Go Viral
Anyone can start a business. Your brand is what is going to make you stand out. More specifically, people are more likely to follow a personal brand than they are a business brand. Just look at how Neil Patel went from 185,980 website visitors per month to 454,382 monthly visitors once his name became “Google-able.” […]
What is the Value of Your Personal Brand?
The value of your personal brand is based on one thing: how much you’re willing to commit to it. Having an online presence isn’t easy— in fact, it can be downright exhausting. Let me explain. According to Label Insight, “94% of people claim they are more loyal to a brand that is completely transparent.” We […]
Do CEOs need their own personal brand? 5 Tips for Executive Branding
Executive branding involves developing a personal brand for CEOs and established executives or business owners. The goal for this type of branding is to get the CEO of a company to the forefront in order to leverage more revenue under the owner’s image and online presence. This type of branding is a little bit more […]
How To Create Your Own Business in 10 Steps
Thanks to the trajectory that 2020 has taken, you have probably been extremely motivated to learn how to create your own business. And despite the hundreds or thousands of entrepreneurs out there telling you how they created their empire, the process is pretty straightforward. Today, I’m going to cut through all noise and give you a point-blank, […]
What is a Personal Brand Consultant?
A few years ago, if I tried to tell you what a personal brand consultant is and what I do, you probably would not get it! Thankfully, the days of capitalizing on a personal brand are here and the term is vastly more celebrated. Now more than ever, I have clients coming to me for […]
How Coronavirus has Highlighted the Need for a Strong Personal Brand Strategy
Well, here we are. Who could have predicted that this year we would all be forced out of the office and into our homes because of a novel coronavirus? As someone who was already working from home, I know that I’m fortunate that my life didn’t completely turn upside down. For my fellow entrepreneurs— I […]
How to Create a Strong Social Media Content Strategy
For those that are new to the entrepreneurial scene, your social media content strategy is going to be one of your first steps towards building your brand. Keep in mind that this is not the first thing that you should do. You won’t be able to clearly define your social media content and strategy until […]
5 Steps to Developing a Personal Brand For Beginners
A few weeks ago, I was doing my end-of-the-month routine where I brainstorm some ideas for blog posts when the idea of making a guide to developing a personal brand for beginners came to mind. Quite honestly, this probably should have been one of the first blogs I wrote about when I transitioned my blog. […]