outsource your business, benefits of outsourcing

Top 5 Benefits of Outsourcing Your Business

“Should I outsource my business?” If you have been asking yourself this question, then the answer is a resounding ‘yes!”  There are so many great benefits of outsourcing. Most of the time anyway. Anyone who has been feeling overwhelmed with the mundane aspects of running of their business is going to ask themselves this question, and don't feel guilty if you choose to outsource! Plenty of entrepreneurs and influencers who run a one-woman-show illicit the help of outside resources in order to maintain quality and quantifiable content. If you want to outsource your business, it’s a good sign that you are running a profitable outfit and things can only go up from here. So, here are the top five benefits of outsourcing your business without feeling guilty about it. Benefits of Outsourcing: 5. Photographers The first outlier professional that most business owners will think to hire are photographers. In today’s social media-driven world, pictures and video are a necessity in marketing your business. And while the debate of quantity versus quality is still being driven, the fact of the matter is, you still need some professional content positioned on your platforms. In order to achieve that professional demeanor, you will...Read More
This week in start-ups, twist, jason calacanis

Claire Bahn on This Week in Startups- What I Learned

Last month, I had the privilege of being a guest on Jason Calacanis’ Podcast and YouTube show, This Week in Startups. Jason Calacanis is a technology entrepreneur and angel investor who routinely interviews startup founders to discuss ideas and ways to expand their existing business. For those of you who don’t know, I run my own business called Online Profile Pros. We work with our clients to set up all of their online profiles, whether it’s LinkedIn, Tinder, or Instagram. Even with fifteen years of experience in branding, I knew that getting an outsider's perspective could help my business take off. As I mentioned in the interview, OPP has serviced over 2,000 entrepreneurs and influencers with profit margins at 30%. Not bad, but I felt that it lacks the hype it needs to propel forward. Speaking with Jason Calacanis on This Week in Startups has been an eye-opener. We’ve learned to segment our target market with different sites and services to go up-market. Based on Jason’s feedback, I decided to expand our personal branding options through our new site Stratus Branding, where we offer bespoke personal branding solutions for individuals like CEOs, real estate agents, entrepreneurs and influencers. So for...Read More
work wardrobe, personal brand

How Your Work Wardrobe Affects Your Personal Brand

First impressions are, and always will be, important. Especially when it comes to building your personal brand. Your work wardrobe is a direct representation of who you are, whether you want to believe it or not, it reflects how you run your business.....To an extent, anyway.  It's always important to dress appropriately for work or business meetings. Whether you work from home, work at an office, or you attend regular networking gatherings, your work wardrobe plays a role in the success of your encounters. Dress for success is true to its word. If you’re debating on whether or not you should wear your loafers to the next marketing meetup, check these signs of how your work wardrobe affects your personal brand. Determine Your Audience It would be hard to address all the individual niches out there. Each niche has its own set of rules that dictate what is and isn’t acceptable when it comes to work wardrobe. While the idea of not having to wear a uniform is encouraging for most entrepreneurs, don’t forget that what you wear is very important for successful personal branding. Here the corresponding video on YouTube with even more tips: This is why most places...Read More
work-life balance

10 Steps to Finding Work-Life Balance

Creating a consistent work-life balance is probably one of the hardest things to maintain if you have your own business and personal brand. There are many people out there that insist that a work-life balance simply cannot exist and that it’s just one of the many entrepreneur struggles we have to live with. I don’t agree. While there is definitely a lot of heavy lifting that comes with running your own business, I believe that there is a way to create a reasonable structure so that your social life doesn’t have to suffer at the hands of your business. It can be disheartening to miss a night out with your friends because you have to finish a project for work. And vacation? Most people will tell you to just forget about it.   But in my experience, completely barricading yourself into your work is only a stepping stone to burnout. Plus, being able to maneuver your social life and daily grind shows that you are truly capable of handling the life of an entrepreneur. Here are my ten steps to having a healthy work-life balance to become an expert entrepreneur:   1.       Start Small Whether you’re just starting out or you’re...Read More
Productivity

Top 5 Ways to Increase Productivity When Working From Home

If you’re like me —living the life of an entrepreneur— then I guess you don’t need me to tell you that this work is tough. It can be difficult being your own CEO, CFO, and manager without anyone telling you what to do and when to do it. What’s even more difficult is avoiding all the distractions and temptations that are always at your disposal because you work from home. Finding ways to weed out your distractions and stay productive will be a challenge for anyone in this situation, especially when you could just sit on the couch and binge watch your favorite movies all day instead of working. So how do I stay productive when I work from home? Through trial and error, I have learned a few ways that have proven to be effective and here they are. If you want to be more productive when you work from home, I suggest implementing these five strategies into your daily routine. It may take some getting used to and it won’t work right away. It takes time, patience, and practice before you’ll start seeing progress in your daily production. Here the corresponding video on YouTube with even more tips:...Read More