The New Era of PR: Maximize Your Brand’s Reach with A Hybrid Approach
What are public relations in marketing? What are public relations strategies? How can a modern PR agency help executives and companies boost their recognition and reputation? In today’s digital landscape, public relations (PR), branding, and publicity have merged into a unified approach to increase visibility and build credibility. At Claire Bahn Group, we emphasize an […]
7 Ways to Profit from Your Personal Brand
How do you monetize your personal brand? What does monetizing social media mean? What are the strategies that will monetize your online brand? If you’ve built a decent audience and established trust, it may be time to start considering how to transform your personal brand into a profitable venture. Monetizing your personal brand isn’t just […]
10 Ways People Sabotage Their Personal Brand
How do you build your personal brand? Why is personal branding important? What are the most common mistakes that cause personal brand sabotage, and how can you avoid them? This blog explores ten common pitfalls that can derail your personal branding efforts and offers strategic insights to keep your brand on track. From misrepresenting expertise […]
Is Your Invisible CEO Making Your CMO Job Harder?
Are you, as a Chief Marketing Officer (CMO), struggling to connect with today’s consumers? How can you build greater trust, improve your Return on Ad Spend (ROAS), and enhance your company’s reputation in a highly competitive market? One underutilized solution may lie in leveraging the personal brand of your CEO. This blog explores why building […]
What is the ROI of a Powerful Executive Brand?
Why is ROI important? How can executives maximize the ROI of their personal brand? Why is executive brand ROI a critical factor in corporate success? In this blog, we explore how building a strong executive brand can significantly impact your organization’s visibility, reputation, and profits. A well-crafted personal brand showcases an executive’s skills and experience […]
How to Build an Executive Brand
Executive brand building is essential to your company’s success. Having a strong online presence is no longer optional. Building an online presence is the key to success. That’s true whether you’re a freelancer looking for lucrative job prospects or a C-suite employee looking to promote a product. This social media presence goes a long way […]
How to build your personal brand in 2023 – Part 2
Personal branding in 2023 can seem daunting, but it’s really not. In Part 1 of this blog series, we delved into the primary aspects of personal branding. This important task includes things like: Assessing your current brand, Identifying your unique strengths, Choosing a brand personality and voice, Constructing a solid online presence through a personal […]
How to Build Your Personal Brand in 2023 – Part 1
Personal Branding in 2023 is an ever-changing landscape. Case in point: résumés are so 2022. What used to be called your “business reputation “has evolved into your personal brand…. And your personal brand is only going to get more important as thing progress. If you’re looking to create more job opportunities and higher pay in […]
Why a Strong Personal Brand is Critical for Fundraising
Personal branding for fundraising can seem like a daunting task. To secure funding from a potential investor, you must have a solid pitch, communicate clearly and concisely, have traction, and differentiate yourself from the competition. This is, of course, easier said than done. There is no shortcut to raising money, after all, besides winning the […]
Personal Brand Statement Examples & Tips to Create Your Own
Before you scroll down to the bottom to see the personal brand statement examples, I should probably let you know that: You probably already need to rework your personal branding statement. I know— how insulting, right? You could have a killer personal branding statement. One that has been working for you for the last five […]
