Why CEO Branding is Good for your Company
CEO branding is now more effective for branding and driving visibility for a company than branding the company itself. Consumers are more interested in “buying” from an actual person they “know” such that 71% of surveyed consumers want to do business with companies that align with their values and the embodiment of those values and […]
Your Ultimate Guide to Reinventing Yourself Through Your Personal Brand
You’ve worked for so long developing your personal brand, but you’re hitting a plateau in your business. What do you do? This is the perfect time to take a step back and look at your current path and find ways to make it even better moving forward. This downtime will allow you to assess everything […]
Personal Branding 101: How to Start Building Your Brand
You have a personal brand, even though you might not know it, and even if you haven’t already started to cultivate it to work in your favor. Taking control of your personal brand (through personal branding 101) and building it can help you to achieve your goals and dreams in the business world. Letting it […]
10 Personal Branding Tips to Up Your Personal Brand
Branding has become essential in today’s digital world. While just about everyone has heard about branding for businesses, they may not understand why personal branding is equally important. Take a moment to think about what someone might find if they started to look you up on the Internet. What posts and pictures would a prospective […]
Need a Personal Brand Coach? Here Are 5 Personal Branding Myths You Need To Know
As a personal brand coach, I’ve run into a lot of misconceptions about what I do. Granted, personal branding is a relatively new concept. It wasn’t until the era of YouTubers and influencers that we all began to realize the benefits that transparency and authenticity bring to a brand. That’s what personal branding is all […]
The Competitive LinkedIn Marketing Strategy For Accomplished CEOs and Founders
Industry leaders are always talking about the success of B2B and growing their brand. But what they neglect to share is the LinkedIn marketing strategy that helped earn them those results they love to talk about. Social media is a handy tool for building your personal brand, connecting with like-minded professionals, and keeping up with […]
The Key To a Successful Career? It’s All About Your Personal Brand
Would you say that you have a successful career? Or have you simply accomplished a few things? Terina Allen makes a great point in her article when it comes to career success. Many confuse accomplishments like financial stability and titles with being successful. However, if you don’t feel fulfilled or satisfied in your career, you can’t be […]
The Invisible Executive: Here’s Why You’re Not Getting That Work Promotion
You check all the boxes: You’re intelligent, driven, and a team player. But where’s that big work promotion you’ve been angling for? Sure, you’ve spent years with your company, and your bosses have all but said you’re the definition of their ideal employee. That promotion should’ve been knocking on the door months ago, right? Not exactly. […]
The Future of PR and Why You Need a Personal Brand
Here’s what a PR agency isn’t going to tell you: the future of PR is going to rely on your own personal brand and self-promotion. And I, for one, am so glad. For some of you, the concept of public relations in 2021 might be almost unrecognizable. Social media influencers are getting press features in […]
What Is Self-Promotion and How Can You Use It For Your Personal Brand?
If you cringe at the idea of self-promotion, you’re probably used to seeing poorly executed marketing tactics. Or you’ve attended one too many networking lunches. But I’m here to remind you that – if done correctly – the promotion of your brand is extremely beneficial to reaching your business goals. And no, that doesn’t mean […]
