Author: Claire

Hi! I'm Claire Bahn.  I am the CEO and Co-Founder of Online Profile Pros and a lifestyle blogger.  I love to cook, travel, try new beauty products and basically live life to its fullest.
carry on packing list

10 Travel Must Haves Every Woman Needs In Their Carry On

Posted on by Claire
You may not know this, but what you have on your carry-on packing list is vital. I know there are way-too-many travel must-have lists available on the internet, which is why I wanted to bring you guys something a little bit different. Not only is this a list of items you need, but it’s also pinpointing the fact that you need a packing list. Don’t click away yet. It may seem tedious, maybe even a bit redundant, to have a list for something as minuscule your carry on. But if you’re like me, you like to jam pack that pretty little case with about as many “essentials” as possible. This tactic is actually pretty damaging to the packing process. It puts you at a higher risk of major spillage and also makes it harder to find what you actually need mid-flight. A carry-on packing list also ensures that you won't forget anything as you're packing up your hotel room to come back home. See? Doesn't seem so silly now. Now that we’ve gotten that out of the way, here are the items that I always have on my carry-on packing list.   RELATED: Napa Valley Guide: Where to Go, Eat,...Read More
What is personal branding

What is Personal Branding and Why You Should Care

Posted on by Claire
I realized that I've talked about personal branding on my blog/ channel, but I always assumed that you knew what I was talking about.  I've learned that many people don't know what personal branding is and why it’s important.  So let's say you’re an entrepreneur, influencer or work for yourself like real estate agent, one way to look at your personal brand is what is the underlying factor that makes someone ultimately trust you enough to work with you or buy whatever you’re selling. In other words what is going to make someone choose to work with you over someone else or buy your products over someone else’s. I often have people tell me that they have a great personal brand because they have a website and they tweet a few times a week. That may have worked for Robert Scoble back in the day, but that doesn’t come close to what’s expected now to earn the authority, influence and trust you need to succeed. The concept of a personal brand often get confused with and intertwined with your social media. Social media is a part of your personal brand for certain but its only a part 20 years ago...Read More
Personal brand

The Importance of Creating a Compelling Personal Brand

Posted on by Claire
We all have a personal brand, whether you want to believe it or not.  Some of you may not know this but my background is in marketing and branding.  I am the co-founder and CEO of Online Profile Pros, where we daily help people create their personal brands for their dating, career and social life.  I have been asked numerous times to go into greater detail about personal branding and why it's important for everyone.  I will also be introducing Personal Branding packages for a more in depth offering than the do-it-yourself offering at Online Profile Pros.  I still love talking about style, beauty and travel and I will continue to create blogs and videos on those topics, because that is my personal brand.  When I can, I will to relate those posts to the importance of your personal brand and bettering yourself. A great personal brand is the foundation of a successful career. By creating a memorable personal brand, you establish yourself as an expert. You create a space for yourself that no one else can occupy. Some champions of personal branding include people like Beyoncé, Michael Jordan, and Ellen DeGeneres. These are household names in America and beyond. When...Read More
outsource your business, benefits of outsourcing

Top 5 Benefits of Outsourcing Your Business

Posted on by Claire
“Should I outsource my business?” If you have been asking yourself this question, then the answer is a resounding ‘yes!”  There are so many great benefits of outsourcing. Most of the time anyway. Anyone who has been feeling overwhelmed with the mundane aspects of running of their business is going to ask themselves this question, and don't feel guilty if you choose to outsource! Plenty of entrepreneurs and influencers who run a one-woman-show illicit the help of outside resources in order to maintain quality and quantifiable content. If you want to outsource your business, it’s a good sign that you are running a profitable outfit and things can only go up from here. So, here are the top five benefits of outsourcing your business without feeling guilty about it. Benefits of Outsourcing: 5. Photographers The first outlier professional that most business owners will think to hire are photographers. In today’s social media-driven world, pictures and video are a necessity in marketing your business. And while the debate of quantity versus quality is still being driven, the fact of the matter is, you still need some professional content positioned on your platforms. In order to achieve that professional demeanor, you will...Read More
This week in start-ups, twist, jason calacanis

Claire Bahn on This Week in Startups- What I Learned

Posted on by Claire
Last month, I had the privilege of being a guest on Jason Calacanis’ Podcast and YouTube show, This Week in Startups. Jason Calacanis is a technology entrepreneur and angel investor who routinely interviews startup founders to discuss ideas and ways to expand their existing business. For those of you who don’t know, I run my own business called Online Profile Pros. We work with our clients to set up all of their online profiles, whether it’s LinkedIn, Tinder, or Instagram. Even with fifteen years of experience in branding, I knew that getting an outsider's perspective could help my business take off. As I mentioned in the interview, OPP has serviced over 2,000 entrepreneurs and influencers with profit margins at 30%. Not bad, but I felt that it lacks the hype it needs to propel forward. Speaking with Jason Calacanis on This Week in Startups has been an eye-opener. We’ve learned to segment our target market with different sites and services to go up-market. Based on Jason’s feedback, I decided to expand our personal branding options through our new site Stratus Branding, where we offer bespoke personal branding solutions for individuals like CEOs, real estate agents, entrepreneurs and influencers. So for...Read More