Starting a YouTube channel can be intimidating, but coming up with the right YouTube ideas for your personal brand? That’s a whole separate beast. YouTube has the power to launch your business to its next level. The social platform deserves some serious attention: In 2020, 70% of viewers purchased a product after watching the brand’s […]
Do you want to know why your industry colleagues always have press interviews and amazing opportunities coming directly to them and you don’t? It’s because they’ve harnessed their personal branding, and they’re consistent with it. It takes a lot of work to be a business owner these days. Between developing your product or service, launching […]
Limiting beliefs are the ultimate antagonist to any entrepreneur’s success story. If you let them take the reins of your life, you may never reach your full potential as a business owner. As an entrepreneur who has taken multiple leaps of faith in my business ventures, I’m no stranger to self-doubt. Once my business Online Profile […]
Last year, I made the difficult decision to rebrand. When you are confronted with the notion that it might be time to rebrand yourself, you’re going to instantly associate that decision with failure. But that’s not at all what a rebrand means. The fact is, we all change over time. Our looks change, our passions […]
In 2019, I was at a point where I knew I needed my business to expand. Despite being in the personal branding space for over a decade, my approach to clients always came from my company’s perspective. Based on my experience, I’m telling you that you need to get rid of the company branding if […]
Thought leader, influencer, industry “giants”— there are many terms used to describe an industry leader. Some people come into the position by climbing the ladder (and a little bit of luck), while others make claim this title after carefully crafting their expertise. Today, I’m going to show you how you can do a little bit […]
I’m at my computer scrolling through my favorite LinkedIn groups when the term reputation management pops up on my feed. Something about the phrase makes me stop immediately. Over the years, I have been writing consistently about personal branding. And while the term is not new, there’s something about the phrase that continues to confuse […]
So you want more people to recognize your personal brand. I bet that what comes to mind are goals such as: increasing your website traffic, your social media follower count, and even your monthly ad spend. Unfortunately, these are considered vanity metrics, and none of these will help you reach your business goals. These numbers […]
How do people make money on YouTube in 2020, and is anything going to change next year? With the way the world is right now, I’m willing to bet that YouTube will roll out some huge features in 2021. With Tik Tok hitting 800 million downloads since last year and Instagram’s smorgasbord of new features (Reels, Guides, and SEO […]
I’ve had video confidence since I was a teenager. Back in the day, when my family first bought a video camera (you know, those VHS Panasonic handheld ones), I instantly put myself in front of the lens. Naturally, this love of being on camera pulled me into the wondrous world of acting, where I spent […]
