Even if you didn’t have an online presence before 2020, I’m willing to bet that you have one now. All of us have been online a lot more than we’re used to because of quarantine. In order to feel that connection, we all flocked to the internet to stay in touch with family and friends. […]
Question for you: what do you think of when you think of YouTube? Because to give you these YouTube tips, we must address any misconceptions you might have about this platform. What started in 2005 as the bedrock of cat and home videos has turned into a $1.65 billion corporation. And whether or not your goal is […]
You knew this day was coming— video content marketing. You can’t escape it, and once you read the statistics, you’ll want to dive right in. The problem is, video content seems to be universally accepted as the most intimidating type of content to create. It puts you in a vulnerable position, doesn’t it? There are […]
Top Social Media Platforms in 2021 It’s been just about a year since I wrote this blog on my recommendations for the top social media platforms, but I’m already back with a 2020 update. A lot has changed. Are these changes the result of the pandemic and the major shift to working from home? Maybe. But realistically, social […]
For most business owners, having a website seems like common sense. But if you’re a startup founder or a service-based entrepreneur, you might be debating on having your own personal brand website. So, how do you decide when you need to build a website that focuses on you? It really depends on where you’re at […]
October 20th is National Day on Writing, so what better blog to give you today than my favorite copywriting secrets? Copywriting sounds like a technical word, but it’s not. If you’re a business owner, you use copywriting every. Single. Day. Did you send an email to a client today? That’s copywriting. Have you put together […]
You’ve heard about strategies for content, social media ads, and email funnels— but why isn’t anyone talking about strategies for brand awareness? When you initially think about “getting your name out there,” you probably think of marketing and content strategies. But ultimately, the only thing that will scale your business is your personal brand. If […]
Anyone can start a business. Your brand is what is going to make you stand out. More specifically, people are more likely to follow a personal brand than they are a business brand. Just look at how Neil Patel went from 185,980 website visitors per month to 454,382 monthly visitors once his name became “Google-able.” […]
The value of your personal brand is based on one thing: how much you’re willing to commit to it. Having an online presence isn’t easy— in fact, it can be downright exhausting. Let me explain. According to Label Insight, “94% of people claim they are more loyal to a brand that is completely transparent.” We […]
Executive branding involves developing a personal brand for CEOs and established executives or business owners. The goal for this type of branding is to get the CEO of a company to the forefront in order to leverage more revenue under the owner’s image and online presence. This type of branding is a little bit more […]
