The Invisible Executive: Here’s Why You’re Not Getting That Work Promotion
You check all the boxes: You’re intelligent, driven, and a team player. But where’s that big work promotion you’ve been angling for? Sure, you’ve spent years with your company, and your bosses have all but said you’re the definition of their ideal employee. That promotion should’ve been knocking on the door months ago, right? Not exactly. […]
The Future of PR and Why You Need a Personal Brand
Here’s what a PR agency isn’t going to tell you: the future of PR is going to rely on your own personal brand and self-promotion. And I, for one, am so glad. For some of you, the concept of public relations in 2021 might be almost unrecognizable. Social media influencers are getting press features in […]
What Is Self-Promotion and How Can You Use It For Your Personal Brand?
If you cringe at the idea of self-promotion, you’re probably used to seeing poorly executed marketing tactics. Or you’ve attended one too many networking lunches. But I’m here to remind you that – if done correctly – the promotion of your brand is extremely beneficial to reaching your business goals. And no, that doesn’t mean […]
The Ultimate Personal Brand Messaging Guide For CEOs and Founders
The digital marketplace is becoming more congested with new startups every day. Knowing how to leverage your brand messaging is the only way for your company to stand out. You may have a groundbreaking product or service that you’re eager to share with the consumer world. Still, the likelihood of your brand leaving an impression […]
Twitter Marketing Tips for Personal Brands
A year ago, I never would have thought I would be writing this blog. I hated marketing on Twitter. Instagram has always been my safe haven, and it makes social media marketing look easy. For anyone with a personal brand, Instagram seems like the best place to start. Stories help you create more intimate conversations with your […]
How To Use LinkedIn for Lead Generation
Last month, we went over the basics of lead generation. You need it for your personal brand as much as you need it for a business-facing company. Social media is a big part of that strategy, which is why today we’re talking specifically about how to use LinkedIn for lead generation. When you’re targeting consumers with […]
What is Lead Generation? A Beginner’s Guide
What is lead generation? It’s the one piece of content that actually indicates whether or not your audience is willing to buy from you. In today’s market, consumers trust personal brands more than they trust company brands. According to Nielson, “Ninety-two percent of people trust recommendations from individuals (even if they don’t know them) over […]
10 Habits of Successful People
Rewarding careers, financial security, luxurious vacations, and a close-knit family – all of these things are correlated with most people’s definitions of success. But how can someone achieve it all? The “secret” lies in the daily habits of successful people. Feeling like there are never enough hours in the day is something all entrepreneurs struggle […]
The Influencer Strategy Mistake That Is Ruining Your Personal Brand
We see them in our feeds all day long: People bragging about their high follower counts and (admittedly) impressive sponsorship deals. But in reality, their influencer strategy is all wrong. Creating and maintaining your digital empire as an influencer is so much more than just relying on your favorite platforms and a high follower count. […]
What is Omnichannel Marketing?
When I first transitioned this blog from lifestyle to a coaching platform, I knew marketing myself would be my biggest challenge. Little did I know that the omnichannel marketing approach would save me years of guesswork. Starting a personal brand platform means deciding where you want to present yourself. There’s no denying that your online presence […]
