Why You Need a Strong Personal Brand Strategy

personal brand strategy

A personal branding strategy is crucial for individuals and businesses looking to establish a strong and recognizable online presence, attract like-minded individuals, and achieve financial success.

You might think your education, experience, and efforts are enough for your business to beat the competition and thrive. While this makes perfect sense, and the importance of these factors can’t be understated, they are sadly not enough in the cut-throat business world.

After all, how can anyone know how hard you work if they don’t know who you are?

Luckily, there’s a simple way to communicate your values and unique identity to potential customers and clients. Enter personal brand strategy. Having a defined personal brand strategy will help you step up your game, gain a competitive edge, and leave a lasting impression on your customers and business partners.

I will show you how a well-developed personal brand strategy can be crucial for your success.

Table of Contents

What’s the Deal with Personal Branding?

A Roadmap to Standing Out

The Key to Building Trust and Confidence

A One-Way Ticket to Name Recognition

The Secret to Becoming More Visible Online

The Basis for Building Relevance

A Magnet to Attracting the Right Audience

An Opportunity to Show Your Personality

A Foundation for Building Business Relationships

The Recipe to Building a Business That Sells Itself

A Brand New Opportunity for Your Business



What’s the Deal with Personal Branding?

Letting your results speak for themselves will only get you so far. Employing a solid personal brand strategy will propel you into business stardom.

But what is personal branding?

Simply put, your personal brand is how other people perceive you. A personal brand strategy allows you to tell your own story in your own words and influence their perception. For instance, my online presence says a lot about who I am as a person and an entrepreneur.

While this notion is connected directly to you, it can also work passively and actively to promote your business.

Do you want to attract more clients and boost revenue?

Learn how to position yourself as an expert, grow your audience, and attract the right clients.

For example, I write these blogs to give helpful tips to my audience. However, I also use SEO, allowing me to be awarded a spot on Google’s front page. As a result, I could be getting sales from a blog I wrote months ago.

If you’re unsure what other people think of you and your business, that’s a pretty good indicator that you need a solid personal brand strategy.

With this in mind, let’s discuss why you need a personal brand strategy in more detail. I’ll also give you a few tips on creating an authentic personal brand that will signal to your customers and partners that your business is the real deal.

A Roadmap to Standing Out

Regardless of what you do, there are probably thousands of competitors that are doing the same thing. That’s where an effective personal brand strategy comes into play. By developing your personal brand, you’ll be able to showcase your unique value proposition.

How does this help you?

A unique value proposition will clearly show your customers and partners what you bring to the table and why your contributions are outstanding. Through personal branding, you get to tell your story – what drives you and what experiences have shaped you into the person you are today. Once people recognize your unique appeal, you’ll build long-lasting business connections.

So, how do you start?

Don’t try to be unique for the sake of being unique. Instead, figure out what truly drives and motivates you, what subjects pique your interests, which skills set you apart, and what areas you excel at. Once you pinpoint these, you’ll be able to build a brand and a business that accurately reflect who you are while leaving room for evolving.

After all, your personal brand isn’t merely a reflection of who you are today; it’s also a guide for your future aspirations.



The Key to Building Trust and Confidence

A strong personal brand strategy will help you establish trust with anyone you may encounter, from clients to prospective investors.

So, how can you build trust?

The answer is simple – consistency, consistency, consistency.

Take Nike’s “Just Do It” slogan, McDonald’s logo, or Coca-Cola’s emotional branding strategy. These elements have worked for these companies for years, making them easily recognizable. And there’s no need to change a winning game plan.

If you’re building a brand, you must also stay consistent with your approach and keep showing up for the people. Once the people you interact with recognize your consistency, they will start to trust you. And trust translates to sales.

A loyal customer base will, in turn, help you build credibility, which is a key element of reaching the top in a competitive environment. Over time, more and more people will become comfortable doing business with you and consider you their first choice when looking for products or services.

A personal brand strategy encourages consistency in your messaging, tone, and overall image. It’s what your customers grow to know, trust, and love. Also, you will benefit from demonstrating consistency on and off the internet in terms of communication, visual identity, and values.

A One-Way Ticket to Name Recognition

While your ultimate goal might be to grow your business, it all starts with you. A successful personal brand strategy will bring you exposure and help you achieve high name recognition. This will, in turn, drive customers straight to your social media or website. It will also encourage them to trust any business endeavor you might take.

But how can you go about building an easily recognizable name in the business world?

It would be best if you positioned yourself as an expert in your field. You can achieve this by writing blog posts, creating educational videos and graphics, hosting webinars, and teaching free master classes. Whatever content you create, make sure it’s authentic, memorable, and valuable.

This way, people will quickly see the value you provide to your audience and undoubtedly remember your name.

Besides obtaining potential customers, this approach can get you on the radar of journalists in relevant, industry-leading publications. These publications can help get your name out there on a whole new scale.

The Secret to Becoming More Visible Online

In the digital age we live in, the internet is overflowing with businesses and individuals trying to stand out. Still, don’t let the sheer number of competitors scare you, as digital marketing is unquestionably the way to go.

Instead, focus on employing your personal brand strategy to become more visible online. This often means you’ll have to think outside of the box and leave your comfort zone, especially if you’re new to the world of social media. Businesses will eventually either need to learn to use social media or fail.

The key to gaining a massive online presence is consistently creating valuable content that reflects your personal brand and your business’s values. However, you can do a few more things to get your message across to more people:

  • Post at the right time to ensure maximum exposure.
  • Publish content regularly without sacrificing quality.
  • Optimize your content for your audience and search engines.

The main goal is to keep your brand and business at the top of your audience’s minds. While this doesn’t mean opening accounts on every single social media platform, you should be on the main ones.

The Basis for Building Relevance

When it comes to business, relevance is the name of the game. Many big names have fizzled out because they only relied on their previous achievements, name recognition, and the visibility coming from the old glory days.

A strong personal brand strategy can help you stay relevant and relatable to your audience. This way, they will keep returning and ensuring your business has a place in their lives.

Staying relevant will likely require you to keep on top of the prevalent trends. The National Today calendar is one of my favorite resources for this purpose. You’re probably wondering how exactly posting about National Ice Cream Day helps your business. Well, any opportunity to bond with your online audience and stay in their minds is an opportunity worth taking. This also plays into your personal brand strategy since it effortlessly evokes a sense of realism and relatability.

After all, you’re more than a faceless brand with no personality.

A Magnet to Attracting the Right Audience

The rat race has moved online, and it’s about getting your share of attention on the internet and attracting the right audience.

If people have thousands of options to choose from, why would they choose you?

The answer is, of course, strong personal branding. Getting the right audience to pay attention to you might seem like an uphill battle, but with the right strategy, you’ll do much more than that. You’ll get them to pay attention, stay, and fall in love with your business.

If you’re just starting out, you probably have no idea how to reach your target audience. You might not even know what your target audience is. If this is the case, don’t worry. We all have to start somewhere.

So, stop and think. Who do you want to reach?

The sooner you define your ideal audience, the better brand identity you’ll be able to craft. You’ll know what story to tell from the very beginning.

It’s also important to note that the size of your audience doesn’t necessarily define your revenue. If you have a solid personal brand strategy in place, you can earn considerable revenue even with a smaller audience. According to Harvard Business Review, customers who are fully connected to a brand are worth 52% more to a business in terms of sales and frequency of purchases.

An Opportunity to Show Your Personality

A strong personal brand strategy lets you tell your story in your own words. You can use this opportunity to emphasize what sets you apart from the crowd and makes you memorable and unique. And since you are your brand, these qualities will translate to your business.

It’s important not to show an unattainable and idealized image of you and your brand. This kind of image lacks character, and few people can relate to it. Even if your authentic story alienates some people, it’s still a step in the right direction of finding your ideal audience.

However, you should also leave room for your identity and brand to grow. Think of your personal brand as a life-long project that will continue evolving. If you’ve managed to build brand loyalty through a personal brand strategy, your old clients will go along for the ride. Plus, this evolution can expand your horizons and bring in new clients.

A Foundation for Building Business Relationships

You know what they say: great minds think alike. If you build a strong and recognizable personal brand, you’ll only attract the like-minded. This is excellent news since it opens new avenues for your business to grow.

Glowing reviews and testimonials from customers will surely attract attention from other businesses and investors. Building strategic relationships with business partners can help your business thrive and reach new people and markets.

You can also take a proactive approach to building business relationships. Don’t just wait for them to find you. Instead, embrace networking.

Connect with your peers and industry thought-leaders by attending formal and informal networking events. The more connections you make, the more doors you open to your business.

Even attending online conferences can help you receive new opportunities. There’s always a hub for communicating and sharing ideas. You can also use relevant Twitter hashtags to join the chatter and find like-minded attendees.

On top of that, you can sign up for digital networking memberships. Companies like BNI allow you to sign up for local or national membership and gain access to private networking groups, monthly workshops, and small digital conferences.

The Recipe to Building a Business That Sells Itself

One of the end goals of every business owner is to achieve financial success and profitability. Your personal brand strategy will help you reach this goal step by step.

First, the audience will start noticing your content and leaning into your message. If you succeed in telling a story with your branding, the audience will stay engaged.

Over time, those same people will become devoted fans of you and your business, making them more willing to recommend you to your friends and family. And according to a Nielsen report, over 90% of consumers trust recommendations from their friends and family above all other forms of advertising.

As your business continues to grow, it will reach a point it starts to sell itself. From there, you can only help it become bigger and more successful.

And it all started with a masterfully-crafted story and a well-thought-out personal brand strategy.

A Brand New Opportunity for Your Business

Today, getting people to pay attention to you in the sea of content is an incredible achievement. Influencing them to buy your products and services is nothing short of a superpower. But that superpower has a name, and it’s called personal branding.

Developing and implementing a strong, mindful, and intentional personal brand strategy should top your list of priorities when starting or expanding a business. This strategy will help you highlight the unique qualities you bring to the table, establish an excellent reputation, build trust, and open many doors for your business.

This combination of elements can help you achieve your business goals much faster than anticipated while staying true to yourself.


In conclusion, building strong business relationships is essential to the success of any business. By creating a recognizable personal brand, you can attract like-minded individuals, and glowing reviews and testimonials can help your business grow.

It is also important to take a proactive approach by networking with peers and attending formal and informal events, both online and offline. With a well-crafted personal brand strategy, your business can gain a devoted fan base that will help spread the word about your business, leading to financial success and profitability.

By following these steps, you can build a business that ultimately sells itself, opening up new opportunities for growth and success.

About Claire
Marketing Agency, Strategic Communications, claire bahn group, claire bahn
Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.
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