What is personal branding

What is Personal Branding and Why You Should Care

I realized that I've talked about personal branding on my blog/ channel, but I always assumed that you knew what I was talking about.  I've learned that many people don't know what personal branding is and why it’s important.  So let's say you’re an entrepreneur, influencer or work for yourself like real estate agent, one way to look at your personal brand is what is the underlying factor that makes someone ultimately trust you enough to work with you or buy whatever you’re selling. In other words what is going to make someone choose to work with you over someone else or buy your products over someone else’s. I often have people tell me that they have a great personal brand because they have a website and they tweet a few times a week. That may have worked for Robert Scoble back in the day, but that doesn’t come close to what’s expected now to earn the authority, influence and trust you need to succeed. The concept of a personal brand often get confused with and intertwined with your social media. Social media is a part of your personal brand for certain but its only a part 20 years ago...Read More
Personal brand

The Importance of Creating a Compelling Personal Brand

We all have a personal brand, whether you want to believe it or not.  Some of you may not know this but my background is in marketing and branding.  I am the co-founder and CEO of Online Profile Pros, where we daily help people create their personal brands for their dating, career and social life.  I have been asked numerous times to go into greater detail about personal branding and why it's important for everyone.  I will also be introducing Personal Branding packages for a more in depth offering than the do-it-yourself offering at Online Profile Pros.  I still love talking about style, beauty and travel and I will continue to create blogs and videos on those topics, because that is my personal brand.  When I can, I will to relate those posts to the importance of your personal brand and bettering yourself. A great personal brand is the foundation of a successful career. By creating a memorable personal brand, you establish yourself as an expert. You create a space for yourself that no one else can occupy. Some champions of personal branding include people like Beyoncé, Michael Jordan, and Ellen DeGeneres. These are household names in America and beyond. When...Read More
This week in start-ups, twist, jason calacanis

Claire Bahn on This Week in Startups- What I Learned

Last month, I had the privilege of being a guest on Jason Calacanis’ Podcast and YouTube show, This Week in Startups. Jason Calacanis is a technology entrepreneur and angel investor who routinely interviews startup founders to discuss ideas and ways to expand their existing business. For those of you who don’t know, I run my own business called Online Profile Pros. We work with our clients to set up all of their online profiles, whether it’s LinkedIn, Tinder, or Instagram. Even with fifteen years of experience in branding, I knew that getting an outsider's perspective could help my business take off. As I mentioned in the interview, OPP has serviced over 2,000 entrepreneurs and influencers with profit margins at 30%. Not bad, but I felt that it lacks the hype it needs to propel forward. Speaking with Jason Calacanis on This Week in Startups has been an eye-opener. We’ve learned to segment our target market with different sites and services to go up-market. Based on Jason’s feedback, I decided to expand our personal branding options through our new site Stratus Branding, where we offer bespoke personal branding solutions for individuals like CEOs, real estate agents, entrepreneurs and influencers. So for...Read More
work wardrobe, personal brand

How Your Work Wardrobe Affects Your Personal Brand

First impressions are, and always will be, important. Especially when it comes to building your personal brand. Your work wardrobe is a direct representation of who you are, whether you want to believe it or not, it reflects how you run your business.....To an extent, anyway.  It's always important to dress appropriately for work or business meetings. Whether you work from home, work at an office, or you attend regular networking gatherings, your work wardrobe plays a role in the success of your encounters. Dress for success is true to its word. If you’re debating on whether or not you should wear your loafers to the next marketing meetup, check these signs of how your work wardrobe affects your personal brand. Determine Your Audience It would be hard to address all the individual niches out there. Each niche has its own set of rules that dictate what is and isn’t acceptable when it comes to work wardrobe. While the idea of not having to wear a uniform is encouraging for most entrepreneurs, don’t forget that what you wear is very important for successful personal branding. Here the corresponding video on YouTube with even more tips: This is why most places...Read More