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6 ​Strategies for Brand Awareness

6 ​Strategies for Brand Awareness

You’ve heard about strategies for content, social media ads, and email funnels— but why isn’t anyone talking about strategies for brand awareness? When you initially think about “getting your name out there,” you probably think of marketing and content strategies. But ultimately, the only thing that will scale your business is your personal brand. If […]

How To Make Your Brand Go Viral

How To Make Your Brand Go Viral

Anyone can start a business. Your brand is what is going to make you stand out. More specifically, people are more likely to follow a personal brand than they are a business brand. Just look at how Neil Patel went from 185,980 website visitors per month to 454,382 monthly visitors once his name became “Google-able.” […]

What is the Value of Your Personal Brand?

What is the Value of Your Personal Brand?

The value of your personal brand is based on one thing: how much you’re willing to commit to it. Having an online presence isn’t easy— in fact, it can be downright exhausting. Let me explain. According to Label Insight, “94% of people claim they are more loyal to a brand that is completely transparent.” We […]

10 Tips to Create a Strong Social Media Marketing Strategy

10 Tips to Create a Strong Social Media Marketing Strategy

Before you start thinking about content creation, your personal brand needs to have its social media marketing strategy established. When it comes to social media platforms, these are your main options: Facebook Instagram LinkedIn Twitter YouTube Tik Tok And with each social media platform, you get to decide which features you’ll utilize: Reels, IGTV, Stories, […]

How To Rebrand Yourself – My Experience

How To Rebrand Yourself – My Experience

Last year, I made the difficult decision to rebrand. When you are confronted with the notion that it might be time to rebrand yourself, you’re going to instantly associate that decision with failure. But that’s not at all what a rebrand means. The fact is, we all change over time. Our looks change, our passions […]

What is a Personal Brand Consultant?

What is a Personal Brand Consultant?

A few years ago, if I tried to tell you what a personal brand consultant is and what I do, you probably would not get it! Thankfully, the days of capitalizing with a personal brand are here and the term is vastly more celebrated. Now more than ever, I have clients coming to me for […]

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