top social media platforms

Top 5 Social Media Platforms Every Entrepreneur Needs To Invest In

We are finally here. We’re talking about the big one— social media. As an entrepreneur, I am heavily invested in multiple social media platforms. It is the bread and butter for most influencers out there. I mean, the fact that there are social media influencers making an entire living off of these platforms should be telling to anyone. There’s some debate as to which are really the top social media platforms, but I think I’ve got it figured out. Social media for entrepreneurs is vital. There is no getting away from it if you want to be successful. However, every day there seems to be a new platform on the rise that is demanding to be used by anyone who wants to run a business. But from LinkedIn to Snapchat, which ones are really the top 5 social media platforms? Let me just tell you based on my own experiences.   5. Facebook Facebook is the site that these other top 5 social media platforms looked to in order to define success. Besides Myspace (R.I.P), Facebook is the first platform that’s main usage was geared towards socially connecting friends and family. It ultimately changed the way we use the internet....Read More
What is personal branding

What is Personal Branding and Why You Should Care

I realized that I've talked about personal branding on my blog/ channel, but I always assumed that you knew what I was talking about.  I've learned that many people don't know what personal branding is and why it’s important.  So let's say you’re an entrepreneur, influencer or work for yourself like real estate agent, one way to look at your personal brand is what is the underlying factor that makes someone ultimately trust you enough to work with you or buy whatever you’re selling. In other words what is going to make someone choose to work with you over someone else or buy your products over someone else’s. I often have people tell me that they have a great personal brand because they have a website and they tweet a few times a week. That may have worked for Robert Scoble back in the day, but that doesn’t come close to what’s expected now to earn the authority, influence and trust you need to succeed. The concept of a personal brand often get confused with and intertwined with your social media. Social media is a part of your personal brand for certain but its only a part 20 years ago...Read More
self care tips

10 Self Care Tips For Entrepreneurs & Self Employed

As an entrepreneur, you often work ten to twelve hour days and that can often include working on weekends. With all the hustle and bustle of taking care of our businesses, sometimes we forget to indulge in a daily self care routine.  That's precisely why I created these self care tips. I have definitely been guilty of this, but trust me, all the stress from not taking time for yourself will eventually pile up. And it won’t be pretty. That’s why I created these self care tips for myself to help me stay rejuvenated. Each one of these daily routines work together to bring out the best you. Not only will it help with your mental state, but it will improve your work life. Self care is especially important for those of us running our own business because we can forget where work ends and down time begins. If you indulge in this daily self care routine, I can guarantee you that you will feel better and your work grind will never be stronger. Here is the corresponding video with even more self care tips: 1.      Exercise Exercise— who has the time, right? Still, exercise plays a major role in...Read More
outsource your business, benefits of outsourcing

Top 5 Benefits of Outsourcing Your Business

“Should I outsource my business?” If you have been asking yourself this question, then the answer is a resounding ‘yes!”  There are so many great benefits of outsourcing. Most of the time anyway. Anyone who has been feeling overwhelmed with the mundane aspects of running of their business is going to ask themselves this question, and don't feel guilty if you choose to outsource! Plenty of entrepreneurs and influencers who run a one-woman-show illicit the help of outside resources in order to maintain quality and quantifiable content. If you want to outsource your business, it’s a good sign that you are running a profitable outfit and things can only go up from here. So, here are the top five benefits of outsourcing your business without feeling guilty about it. Benefits of Outsourcing: 5. Photographers The first outlier professional that most business owners will think to hire are photographers. In today’s social media-driven world, pictures and video are a necessity in marketing your business. And while the debate of quantity versus quality is still being driven, the fact of the matter is, you still need some professional content positioned on your platforms. In order to achieve that professional demeanor, you will...Read More
This week in start-ups, twist, jason calacanis

Claire Bahn on This Week in Startups- What I Learned

Last month, I had the privilege of being a guest on Jason Calacanis’ Podcast and YouTube show, This Week in Startups. Jason Calacanis is a technology entrepreneur and angel investor who routinely interviews startup founders to discuss ideas and ways to expand their existing business. For those of you who don’t know, I run my own business called Online Profile Pros. We work with our clients to set up all of their online profiles, whether it’s LinkedIn, Tinder, or Instagram. Even with fifteen years of experience in branding, I knew that getting an outsider's perspective could help my business take off. As I mentioned in the interview, OPP has serviced over 2,000 entrepreneurs and influencers with profit margins at 30%. Not bad, but I felt that it lacks the hype it needs to propel forward. Speaking with Jason Calacanis on This Week in Startups has been an eye-opener. We’ve learned to segment our target market with different sites and services to go up-market. Based on Jason’s feedback, I decided to expand our personal branding options through our new site Stratus Branding, where we offer bespoke personal branding solutions for individuals like CEOs, real estate agents, entrepreneurs and influencers. So for...Read More