What is the Value of Your Personal Brand?
The value of your personal brand is based on one thing: how much you’re willing to commit to it. Having an online presence isn’t easy— in fact, it can be downright exhausting. Let me explain. According to Label Insight, “94% of people claim they are more loyal to a brand that is completely transparent.” We […]
Do CEOs need their own personal brand? 5 Tips for Executive Branding
Executive branding involves developing a personal brand for CEOs and established executives or business owners. The goal for this type of branding is to get the CEO of a company to the forefront in order to leverage more revenue under the owner’s image and online presence. This type of branding is a little bit more […]
How To Create Your Own Business in 10 Steps
Thanks to the trajectory that 2020 has taken, you have probably been extremely motivated to learn how to create your own business. And despite the hundreds or thousands of entrepreneurs out there telling you how they created their empire, the process is pretty straightforward. Today, I’m going to cut through all noise and give you a point-blank, […]
What is a Personal Brand Consultant?
A few years ago, if I tried to tell you what a personal brand consultant is and what I do, you probably would not get it! Thankfully, the days of capitalizing on a personal brand are here and the term is vastly more celebrated. Now more than ever, I have clients coming to me for […]
How Coronavirus has Highlighted the Need for a Strong Personal Brand Strategy
Well, here we are. Who could have predicted that this year we would all be forced out of the office and into our homes because of a novel coronavirus? As someone who was already working from home, I know that I’m fortunate that my life didn’t completely turn upside down. For my fellow entrepreneurs— I […]
How to Create a Strong Social Media Content Strategy
For those that are new to the entrepreneurial scene, your social media content strategy is going to be one of your first steps towards building your brand. Keep in mind that this is not the first thing that you should do. You won’t be able to clearly define your social media content and strategy until […]
5 Steps to Developing a Personal Brand For Beginners
A few weeks ago, I was doing my end-of-the-month routine where I brainstorm some ideas for blog posts when the idea of making a guide to developing a personal brand for beginners came to mind. Quite honestly, this probably should have been one of the first blogs I wrote about when I transitioned my blog. […]
How To Use Social Media To Boost Your Career
Social media… oh boy. It’s a lot to tackle all at once. If you’re looking for ways to utilize your presence on social media to boost your career, you’ve come to the right place. As a personal branding strategist, social media is a huge part of what I teach my clients. These platforms give you […]
Why is Personal Branding Important for Your Business and Career?
I’ve run into a ton of entrepreneurs who bring up the question, “Why is personal branding important? My business already has a brand— isn’t that enough?” Well… no. Imagine you’re sitting at home watching Hulu ( or Netflix— whatever your preference). A commercial breaks up the show you’ve been watching and gives you a preview […]
Why Do You Need a Personal Branding Consultant?
I’ve had my work cut out for me these past ten years as a personal brand consultant. I started in 2010 as the EVP of Online Profile Pros where I built a marketing team to increase our brand awareness. Over 200 clients and a couple of investors later, and I’d say it worked out pretty […]
