What Is Reputation Management and Reasons You Might Need It
I’m at my computer scrolling through my favorite LinkedIn groups when the term reputation management pops up on my feed. Something about the phrase makes me stop immediately. Over the years, I have been writing consistently about personal branding. And while the term is not new, there’s something about the phrase that continues to confuse […]
What Are Vanity Metrics?
So you want more people to recognize your personal brand. I bet that what comes to mind are goals such as: increasing your website traffic, your social media follower count, and even your monthly ad spend. Unfortunately, these are considered vanity metrics, and none of these will help you reach your business goals. These numbers […]
How Do People Make Money On Youtube? 2021 Edition
How do people make money on YouTube in 2020, and is anything going to change next year? With the way the world is right now, I’m willing to bet that YouTube will roll out some huge features in 2021. With Tik Tok hitting 800 million downloads since last year and Instagram’s smorgasbord of new features (Reels, Guides, and SEO […]
How To Be More Confident on Video
I’ve had video confidence since I was a teenager. Back in the day, when my family first bought a video camera (you know, those VHS Panasonic handheld ones), I instantly put myself in front of the lens. Naturally, this love of being on camera pulled me into the wondrous world of acting, where I spent […]
How To Build a Personal Brand YouTube Channel
I started a brand YouTube channel in 2015 called Gluten-Free Avenger. This was before gluten became mainstream, but it was also around the time that Marvel’s Avengers films were at their peak. So I was preemptively setting myself up for success. Or so I thought. I was in on a trend before it was “cool,” and I […]
YouTube Channel Setup – 2021 Beginner’s Guide
It’s almost 2021 (finally), which means it time for you to go through your YouTube channel setup for your personal brand. Even if you already have a channel, right now is the perfect time to maximize your channel settings to make sure uploading videos to YouTube is not only easy but effective. Youtube is the […]
10 YouTube Tips For Personal Brands
Question for you: what do you think of when you think of YouTube? Because to give you these YouTube tips, we must address any misconceptions you might have about this platform. What started in 2005 as the bedrock of cat and home videos has turned into a $1.65 billion corporation. And whether or not your goal is […]
4 Reasons You NEED Video Content Marketing For Your Personal Brand
You knew this day was coming— video content marketing. You can’t escape it, and once you read the statistics, you’ll want to dive right in. The problem is, video content seems to be universally accepted as the most intimidating type of content to create. It puts you in a vulnerable position, doesn’t it? There are […]
10 Things You Need on Your Personal Brand Website
For most business owners, having a website seems like common sense. But if you’re a startup founder or a service-based entrepreneur, you might be debating on having your own personal brand website. So, how do you decide when you need to build a website that focuses on you? It really depends on where you’re at […]
Copywriting Secrets That Will Improve Your Personal Brand
October 20th is National Day on Writing, so what better blog to give you today than my favorite copywriting secrets? Copywriting sounds like a technical word, but it’s not. If you’re a business owner, you use copywriting every. Single. Day. Did you send an email to a client today? That’s copywriting. Have you put together […]
