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What is the Value of Your Personal Brand?

What is the Value of Your Personal Brand?

The value of your personal brand is based on one thing: how much you’re willing to commit to it. Having an online presence isn’t easy— in fact, it can be downright exhausting. Let me explain. According to Label Insight, “94% of people claim they are more loyal to a brand that is completely transparent.” We […]

What Is Real Estate Marketing?

What Is Real Estate Marketing?

My company, Stratus Branding, frequently works with real estate agents. During an agent’s first private personal branding coaching session with me, this same question always comes up: “What is real estate marketing?” I’m never surprised by this question because a big chunk of that first call is dedicated to explaining how to incorporate your personal […]