What is the Value of Your Personal Brand?
The value of your personal brand is based on one thing: how much you’re willing to commit to it. Having an online presence isn’t easy— in fact, it can be downright exhausting. Let me explain. According to Label Insight, “94% of people claim they are more loyal to a brand that is completely transparent.” We […]
Do CEOs need their own personal brand? 5 Tips for Executive Branding
Executive branding involves developing a personal brand for CEOs and established executives or business owners. The goal for this type of branding is to get the CEO of a company to the forefront in order to leverage more revenue under the owner’s image and online presence. This type of branding is a little bit more […]
What Is Real Estate Marketing?
My company, Stratus Branding, frequently works with real estate agents. During an agent’s first private personal branding coaching session with me, this same question always comes up: “What is real estate marketing?” I’m never surprised by this question because a big chunk of that first call is dedicated to explaining how to incorporate your personal […]