Need a Personal Brand Coach? Here Are 5 Personal Branding Myths You Need To Know
As a personal brand coach, I’ve run into a lot of misconceptions about what I do. Granted, personal branding is a relatively new concept. It wasn’t until the era of YouTubers and influencers that we all began to realize the benefits that transparency and authenticity bring to a brand. That’s what personal branding is all […]
The Competitive LinkedIn Marketing Strategy For Accomplished CEOs and Founders
Industry leaders are always talking about the success of B2B and growing their brand. But what they neglect to share is the LinkedIn marketing strategy that helped earn them those results they love to talk about. Social media is a handy tool for building your personal brand, connecting with like-minded professionals, and keeping up with […]
The Key To a Successful Career? It’s All About Your Personal Brand
Would you say that you have a successful career? Or have you simply accomplished a few things? Terina Allen makes a great point in her article when it comes to career success. Many confuse accomplishments like financial stability and titles with being successful. However, if you don’t feel fulfilled or satisfied in your career, you can’t be […]
The Invisible Executive: Here’s Why You’re Not Getting That Work Promotion
You check all the boxes: You’re intelligent, driven, and a team player. But where’s that big work promotion you’ve been angling for? Sure, you’ve spent years with your company, and your bosses have all but said you’re the definition of their ideal employee. That promotion should’ve been knocking on the door months ago, right? Not exactly. […]
The Future of PR and Why You Need a Personal Brand
Here’s what a PR agency isn’t going to tell you: the future of PR is going to rely on your own personal brand and self-promotion. And I, for one, am so glad. For some of you, the concept of public relations in 2021 might be almost unrecognizable. Social media influencers are getting press features in […]
What Is Self-Promotion and How Can You Use It For Your Personal Brand?
If you cringe at the idea of self-promotion, you’re probably used to seeing poorly executed marketing tactics. Or you’ve attended one too many networking lunches. But I’m here to remind you that – if done correctly – the promotion of your brand is extremely beneficial to reaching your business goals. And no, that doesn’t mean […]
The Ultimate Personal Brand Messaging Guide For CEOs and Founders
The digital marketplace is becoming more congested with new startups every day. Knowing how to leverage your brand messaging is the only way for your company to stand out. You may have a groundbreaking product or service that you’re eager to share with the consumer world. Still, the likelihood of your brand leaving an impression […]
Twitter Marketing Tips for Personal Brands
A year ago, I never would have thought I would be writing this blog. I hated marketing on Twitter. Instagram has always been my safe haven, and it makes social media marketing look easy. For anyone with a personal brand, Instagram seems like the best place to start. Stories help you create more intimate conversations with your […]
How To Use LinkedIn for Lead Generation
Last month, we went over the basics of lead generation. You need it for your personal brand as much as you need it for a business-facing company. Social media is a big part of that strategy, which is why today we’re talking specifically about how to use LinkedIn for lead generation. When you’re targeting consumers with […]
What is Lead Generation? A Beginner’s Guide
What is lead generation? It’s the one piece of content that actually indicates whether or not your audience is willing to buy from you. In today’s market, consumers trust personal brands more than they trust company brands. According to Nielson, “Ninety-two percent of people trust recommendations from individuals (even if they don’t know them) over […]
