Your Ultimate Guide to Reinventing Yourself Through Your Personal Brand

reinventing yourself

You’ve worked for so long developing your personal brand, but you’re hitting a plateau in your business. What do you do? This is the perfect time to take a step back and look at your current path and find ways to make it even better moving forward. This downtime will allow you to assess everything to do with your brand from guidelines, to products or services you sell or promote, what you post about on social media, etc.

It’s nothing new that people reinvent themselves all the time – everyone needs a little refresher at some point in their career! Don’t worry, you’re not alone. Whether it be taking on a new challenge, shifting what your business is about to better align with the things you love and are passionate about now, or trying new things to see what else you want to venture into. As you grow through the different stages of your life, you are going to come across new things that you want to explore, and you are going to dislike things you used to love – that’s the cycle of life. Sometimes the changes are a lot bigger and more intense than others, but if you’re at a point in your life or your business where you feel like there are more opportunities out there, take those chances!

Nobody became successful by sticking to what they know and staying in their comfort zone – they get successful for trying new things that no one has ever seen before. No matter what your personal brand is, people love to see change and they love to see people follow their dreams and their passions.

Why is personal branding so effective?

When it comes to talking about personal branding, some people can’t believe it’s as successful as it is. Each person is born with a personal brand believe it or not. We were all brought into this world with some greater purpose, personality, characteristics, and a bunch of other things that make each of us unique.

Your personal brand is all about how you present yourself to others. If you crush it in an interview or you promote your new products so well that they sell out within minutes of launching – this is all part of your personal brand.

Personal branding works so well because those who show off and promote their personal brand are showing off their personality, their likes and dislikes, and people love to see that! When you go online, you only follow people who you feel have the same ethics, style, and goals as you, right? That’s because you have something in common with them and you have similar styles, personalities, and you think alike – people love to feel connected to someone who inspires them and loves the same things they do.

While this all seems fun and easy, people have short attention spans. Meaning, to keep followers intrigued you may have to switch things up every once in a while or try something new. Reinventing your personal brand is so much more than changing the colors and fonts of your graphics, it’s about showing your followers what you are into, how your views have changed, how your ethics and mindset have changed.

Reinventing your personal brand isn’t an easy thing to do – some people are stuck in their ways and hate change, while others thrive on seeing new things and wanting to do the same. When it comes to determining ways to reinvent yourself through your personal brand, you want to ensure you have a deep understanding of who your audience is, what they like, what they don’t like, how long they’ve been following your journey, etc.

I know how hard reinventing yourself through your personal brand can be, so I wrote down some of my top tips for doing so. These tips will help you show off who you are, what you love to do, and get you to where you want to be in life!

reinventing yourself

5 Tips for reinventing yourself through your personal brand:

Set your goals

When it comes to reinventing yourself through your personal brand, you should always start with writing down your goals. Where do you want to see yourself in 5 years? What impact do you want to have on people’s lives? What is your main purpose with your personal brand?

Sit down with a notebook and pen and write down 5 goals you want to see happen for yourself. When setting goals, you want to have a good mixture of both short-term and long-term goals. If you only set goals that won’t happen in the first 5 years, you will constantly feel defeated like you aren’t making strides to your ultimate end goal. If you set short-term goals for yourself such as “I want to post to Instagram every day for one month”, you have a much shorter time frame to work with and if you achieve that goal, you’ll feel amazing and more motivated to keep going.

Setting goals will help you to reinvent yourself through your personal brand because you will have a much better idea of where you want this personal brand to go. For example, if your mission in life is to help preserve wild animal’s natural habitats, you can set goals that will help you do that. You can set a goal of hosting your first fundraiser within the first year of starting your personal brand, or you can set a goal of raising $1,000 within 6 months to donate to your charity of choice.

Always remember that small wins are just as important as big wins!

Write your story

When looking to launch a personal brand, the most important thing people care about is your story. This is the thing that is going to take you the longest but I have some tips to help you write the perfect story.

Grab your pen and paper again, and write down the one thing you are most passionate about. After you have that written down, write down 5 reasons why you are passionate about that. Then, I want you to write 5-10 ways you can make a change towards your passion and how you plan to do so. Here’s an example…

“I am passionate about teaching people to embrace themselves.

This is because I believe everyone was born with a purpose. Everyone has the ability to achieve anything they are capable of. I was on the same journey they are – lost and confused on where I saw my life and needed direction on how to get where I saw my future. I had the education, resources, and tools that I knew people needed. Everyone is special and unique in their own way, but they may be too nervous to embrace it – I wanted to help.

I will create my own brand where I will teach people to reinvent themselves through their own personal brand. I will use my knowledge and teach others to follow the same path I did. I will create my own website and social media platforms to promote what I do and how I can help others. I will network with other individuals to create lasting connections to continuously improve myself.”

Your story is what attracts people to you and makes them want to get to know you. I just shared with you what I wrote down when I first started my personal brand, and I used every paragraph of that to create my personal brand’s story. After reading that, you are probably more intrigued about what I do and now you’re interested in the work I do, right?!

Determine your voice

Next to your story, your brand voice is the next most important thing you will need to determine when reinventing yourself through your personal brand. Your story gets people hooked, but your voice is what gets them to be loyal to you.

When you are reinventing yourself through your personal brand, you want to establish a certain tone and style of voice. Do you want to be more of an educational resource for your followers or more of a friend they can vent to? You have to determine which route you want to go and set the tone from the start. Your voice is how you want people to perceive you and how you want them to feel when they listen to you. For example, my voice is highly focused on education, but we are also best friends who want to see each other grow and succeed. You don’t have to set only one tone for your brand, you can be the smart best friend who is always down for venting sessions.

When setting your voice for your personal brand, take your time determining how you want to position yourself not only online, but in your follower’s lives. Depending on what your focus is, you want to be the one person they go to when they need advice, a laugh, or to escape reality for a little while.

Create new brand guidelines

Now, I know I said that reinventing yourself through personal branding wasn’t about changing the fonts and colors of your graphics, but it does play a role in reinventing yourself. When people think of you, they think of a certain vibe, aesthetic, feeling, or mood. So, when determining your new brand guidelines, you want to ask yourself a couple of questions:

  • What vibe do I want to give off?
  • What is my aesthetic?
  • What do I want people to think when they look at my website and social media?
  • How do I want people to feel when interacting with my platforms or myself?
  • What do I want people to associate my personal brand with?

Take some time to sit down and answer these questions. This is an important part of your personal brand, so don’t rush through it and pick any font or color! Do you want to be known as a minimalist, or do you want to be known as a person who loves colors, textures, and patterns? With your personal brand, you get to choose how people see you and what they think of you!

Show people what makes you different

When people are browsing through social media, they don’t want to follow just anybody. They want someone who they can relate too and connect with, but they also want these people to bring value into their life somehow.

When reinventing yourself through your personal brand, you want to show people what is special, unique, and different about you. Whether it be the all-natural cleaning products you use in your home, the DIY projects you do for under $5, or the training techniques you’ve learned to train dogs. These are all things people want to find a go-to person for that they can trust anything they say. Show off what makes you different and people will love you. When someone needs to teach their dog to come when called, they don’t want to have to search online for hours – they want to find one person they can trust, and do what they say. You can easily become this person for millions of people, you just have to show off how special and unique you are!

How will you reinvent yourself through your personal brand?

When it comes to personal branding, it’s a personal journey you’ll go through to show off what you are capable of to the world. Whether you are fighting to end world hunger, or you created a line of all-natural and organic cleaning solutions that you are looking to sell, your personal brand plays a huge role in the success of anything in your life.

Don’t ever let anyone tell you there is a right or wrong way to reinvent yourself through your personal brand! Your journey is going to be so much different than everyone else, and that’s why personal branding is so special and so effective. People love to see authenticity, so always remember to be true to yourself, your beliefs, and your passions!

About Claire
Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.
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