Your Step-By-Step Guide for Personal Brand Building and Exposure

Personal Brand Building

Although personal brand building is challenging, you can develop an effective strategy by following these five steps. Knowing what happens after you establish a reputation is also crucial. Learn the ten golden rules of personal branding while you’re here. 

Personal brand building is no easy task. It requires months of preparation and a solid approach defined by your goals and target audience. Meanwhile, every person has a potential brand. It’s just about creating momentum in your market to gain traction and earn recognition.

Branding yourself usually means building a presence on social media and other web-based platforms. However, it also involves face-to-face interactions, search engine ranking, and product or partner affiliations. The personal brand-building strategy you choose plays a critical role in the future of your career.

Branded content can do wonders to your portfolio if given the opportunity. In many cases, it opens doors of opportunity and creates meaningful connections with colleagues and consumers. Therefore, intuitive personal brand building can change the trajectory of your life.

What does it mean to build a personal brand, and how can you get started? Let’s take a closer look at the concept, then discuss the step-by-step process for getting it done.

 

Table of Contents

What Is Personal Branding?

The Pros and Cons of Branding Yourself

PROS

CONS

Personal Brand Building Step-by-Step

Step One: Define Yourself and Your Goals

Step Two: Pick Your Value Proposition

Step Three: Find Your People

Step Four: Develop Your Online Presence

Step Five: Create Your Branded Content

The 10 Golden Rules of Personal Brand Building

#1. Remain Genuine

#2. Stay Focused

#3. Be Consistent

#4. Share a Story

#5. Let Others Talk

#6. Become Your Brand

#7. Make a Lasting Impression

#8. Create a Legacy

#9. Follow Good Examples

#10. Plan for Failure

Conclusion

 

What Is Personal Branding?

Most people immediately imagine a large corporation when they hear “brand.” Yet, every individual on the planet can build one. Personal branding is the act of highlighting your skills to differentiate yourself from others. It does not require a company or even a product. Essentially, you are the product.

Consider Tony Robbins, for example. He has created a successful brand around his life coaching abilities and unusual insights. Instead of conforming to an existing persona, he made his own. People don’t associate him with a company or product but rather his perspectives on various topics. Robbins branded himself as an expert through carefully developed strategies and consistency.

For celebrities like Tony, personal brand building is essential. However, developing a label based on your unique talents is equally crucial. It means defining and correcting how people think or talk about you. The imagery and information communicate your standards, objectives, and activities in a given industry. Thus, your branded image could make or break your goals.

Well-known brands are famous for more than their inventories and commercials, however. Consumers often attach values and emotions to specific labels. Expect them to do the same to you. Take iconic names like Apple and Adidas, for instance. They sell products while also encouraging authenticity, self-expression, and independence. What will your personal brand say to the world?

The most influential brands are exclusive, genuine, and transparent. They cater to various groups and require focus, diligence, and uniformity. Establish a strong reputation founded on your distinctive qualities, then watch consumers flock to your front door.

The Pros and Cons of Branding Yourself

Many people don’t talk about this, but building a personal brand can be risky. Most perks can help boost your bottom line, but it’s not always sunshine and rainbows. After all, you are putting yourself in the public eye for scrutiny. This delicate matter typically requires guidance from a personal branding expert.

Here is what you should consider in the meantime:

PROS

  • Define and Execute Goals
  • Develop a Competitive Edge
  • Earn Customer Loyalty
  • Learn about Shared Values
  • Enhance Market Credibility
  • Introduce New Concepts
  • Improve Brand Recognition
  • Increase Opportunities
  • Boost Conversions and Sales

The best guidance and strategy for developing a personal brand can help you reap even more benefits. However, even the most in-touch branding consultant can’t erase the potential risks.

CONS

  • Overselling Yourself
  • Pigeonholed Perspectives
  • Authenticity Questions
  • Consistency Difficulties
  • Negative Publicity

Your personal brand strategy should include a contingency plan for bad press and off-days. It’s never wise to assimilate too much of your personal life into your label. Keep a clear distinction between private matters and branded content for the best results.

TIP: Develop a step-by-step process to address potential pitfalls.

Personal Brand Building Step-by-Step

You only get one chance to make a first impression. People will never forget their initial thoughts about your brand. Then they’ll use biased opinions to decide whether to trust your work and words. Personal brand building is not a task for the faint of heart. You’ll need guts to get any glory.

Building a brand around yourself involves several steps. You must also tailor each step to your specific objectives without forfeiting authenticity or negatively impacting public perception. Use this five-step guide to get started without stress:

Step One: Define Yourself and Your Goals

Build a personal brand that serves as an honest reflection of who you are. Use it to highlight your most impressive skills and communicate your aspirations. The number of people you inspire with definitive branding might be surprising.

Determine your brandable traits and specify your goals. Or ask yourself the following questions:

  • What is my primary motivation?
  • What things am I excellent at doing?
  • Where or how do I work best?
  • How do I want to influence my audience?
  • Which industries do I find most appealing?
  • What things drain my energy?
  • How much do I know about personal brand building?
  • Where do I want to be in 5-10-20 years?

You can change your answers or refocus your goals at any time. Ask friends, family, and coworkers for information or insights to develop more holistic tactics. Branding strategists can also help you direct objectives based on your target audience.

Step Two: Pick Your Value Proposition

Your unique values will set you apart regardless of the industry. Don’t hide your differences; leverage them for more effective brand-building. Consumers remember outstanding or peculiar labels. Jack Trout’s book “Differentiate or Die puts it, “The only way to truly differentiate yourself is by marketing the product uniquely valuable qualities.”

This is where your value proposition becomes crucial. However, it doesn’t have to be a monologue about all your quirks. Make it a short statement encapsulating why you’re not like the others. Tell people what you offer that nobody else can. Meanwhile, consider your strengths and weaknesses. They can tell you a lot about what you should or shouldn’t be doing.

Step Three: Find Your People

Appealing to the masses can be effective in some situations, but not for personal brand building. You must determine your target demographic and then attract them with your authenticity instead. Start by finding individuals, groups, or organizations that interest you. Then figure out how your unique approach can impact them.

Not sure where to begin? Branding experts can help you narrow your niche and appeal to the most likely candidates. They can also test campaigns for startups and small businesses while gathering metrics for search engine optimization and SEO marketing strategies. Meanwhile, SEO content can drive conversions and turn curious onlookers into loyal fans.

DID YOU KNOW: Consumer surveys give you honest feedback about your brand’s effectiveness.

Step Four: Develop Your Online Presence

People want to read your story to determine how they feel about your personal brand. However, they can’t do that at the library. Modern branding requires a consistently updated online presence via websites and social media. Here are ten undeniable reasons why:

  1. You can create an About Me page to disclose your credentials to everyone.
  2. Describe specific accomplishments and relevant past experiences.
  3. Reveal your unique value proposition.
  4. Display candid consumer testimonials about goods or services.
  5. Create distinct calls to action for various causes.
  6. Celebrate achievements with stakeholders, investors, members, and guests.
  7. Provide secure links to your social media profiles.
  8. Share real-world photos and branded logos.
  9. Interact with visitors to your site and social.
  10. Appear as a trusted authority in your industry or niche.

Nearly half a million new websites spring into existence each day. That means your online presence must be just as outstanding as you are. Anything less will have you slipping through the cracks and questioning your personal brand strategy.

Step Five: Create Your Branded Content

Use your website to publish and share content relevant to your brand. Choose relatable imagery and provide searchable blogs with accurate information. Help demonstrate your expertise through high-ranking articles, videos, and infographics. Then encourage feedback and interact with those who give out their opinions.

Don’t assume you’re giving away value by providing educational content. Consider how much it helps showcase your unique perspectives and knowledge. Then remember that consumers and investors need a taste test before trusting you. If your free stuff is fantastic, they’ll assume your paid products are even better.

Meanwhile, spread your branded content across several platforms for increased visibility. You can choose the medium based on your demographics or goals. For example, LinkedIn is best for finding jobs and growing your network. Facebook, Twitter, and TikTok are perfect for real-time interactions and viral presentations.

TIP: Research buzz-worthy topics in your industry to produce trending content before your competitors.

A significant part of personal brand building is establishing a community of like-minded people and relevant businesses. Make the most of your motivations by joining groups, attending meetups, and watching webinars from people in your industry.

The 10 Golden Rules of Personal Brand Building

Creating and maintaining a brand is challenging. Countless factors can influence how audiences react to your presentation, personality, and perspectives. Fortunately, there are ten golden rules you can follow for maximum impact and positive exposure. Here is what you need to know.

#1. Remain Genuine

Nobody wants to support a fake. Consumers, partners, and investors prefer authenticity regardless of your strengths and weaknesses. They can’t make educated decisions about doing business with you if you’re dishonest. Plus, disingenuine habits can threaten your personal branding strategies.

#2. Stay Focused

It’s easy to get distracted by thrilling opportunities and profitable offers. However, you must filter your options through the lens of your personal brand. Will this choice negatively impact your reputation or solidify it? Be careful not to step too far off base.

#3. Be Consistent

Personal brand building requires lots of time and energy. You can get overwhelmed by all the tiny details and tasks. However, you can’t stop producing content or updating your online presence. Remain consistent even if you have to hire help.

#4. Share a Story

People want to know where you came from and where you’re going. They seldom do business with mysterious entities or brands with questionable origins. Tell a story to help others relate and gain momentum in your industry as they’re motivated to move.

#5. Let Others Talk

If you let them, consumers, investors, and visitors can help spread the word about your brand. Provide tools to make sharing information less time-consuming or risky. Then watch as word-of-mouth advertising does most of the heavy lifting.

#6. Become Your Brand

Live your life like your personal brand depends on it. After all, people will clock everything you say or do, and competitors wait for you to slip. Remove their ability to quash your goals by coordinating your lifestyle with your branded materials. Then ask a branding agent for guidance if you need it.

#7. Make a Lasting Impression

Forget sharing information and leaving the rest up to the consumer. Give people something to think about and do. Use your brand to tug at their heartstrings, reveal compelling data, or solve a problem. Folks will more than likely return to your website or social profile the next time they need support.

#8. Create a Legacy

Don’t just impress people. Make them remember whom you are by developing a low-budget legacy marketing campaign. Create an open forum for genuine interactions and reviews. Then provide long-lasting solutions, durable products, or charitable efforts to grow a permanent following.

#9. Follow Good Examples

Pick a mentor, career coach, or personal branding agency to help you stay on track. You can imitate some of their strategies while tailoring the approach to your audience. Or gather resources through a network of partners, vendors, and investors to maintain market relations.

#10. Plan for Failure

There is no straight path to success. Even intuitive personal brand building can still fall short of consumer expectations. You must experiment with different techniques and consider contradictory metrics to remain relevant.

Conclusion

Personal brand building is a complicated process involving several steps and many potential pitfalls. Establishing an online presence is only half the battle. You must also manage public perception, produce compelling content, and constantly update your material. Without a personal branding specialist, that’s usually impossible. Those who succeed are either lucky or follow the golden rules.

Becoming a recognizable name in any industry can be challenging. Countless factors play a role in how much authority consumers give you. Stay authentic and transparent for maximum appeal. Then rethink your approach with each new development.

 

About Claire
Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.
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