Personal Brand Statement Examples & Tips to Create Your Own

personal brand statement examples

Personal Brand Statement Examples: What are they and why do you need them? Here is what you need to know.

Whether you already have a personal brand statement or are new to the game, honing a unique declaration is non-negotiable. The success of your brand hinges on the way you communicate your mission to others. So, your brand statement is the tool you need to get clients interested in what you have to offer.

You get flooded with information practically every second of the day. And it would help if you made it easy for people to pick you. But how do you do that? First, they need to know who you are, who you help, and how to solve their problem. There is not enough time in the day for them to sift through every entrepreneur in the business. Yet, they learn to trust that you will find a solution, and they have a connection with you even if it seems brief.

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What Is a Personal Brand Statement?

Personal brand statements rule the marketplace. Look at social media or browse LinkedIn, and you will find a plethora of personal brand statement examples. So, check out the samples of other professionals in your niche. Get an idea of what the competition is doing. However, don’t try to mimic. Be original.

Your statement might not look like anyone else’s, but it probably shouldn’t. That’s because personal brand statements are excellent tools for conveying unique ideas to large audiences. That means you have to examine the alternatives to determine what works and doesn’t.

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This article will explain each personal brand statement example and offer do’s and don’ts that you can use as guideposts. By the end of this, you’ll be able to craft a statement about your brand that sets you apart in the industry.

Don’t forget that your branding statement is a chance to take full advantage of every opportunity. And if your final product is too general, you will miss out on opportunities to connect with the people that can add momentum to your trajectory. Try to be as specific as possible for your target demographic. Then make them think about what they’ll miss if they ignore your invite.

How Long Should a Brand Statement Be?

As a general rule, you want a personal brand statement to get stuck in people’s heads. Think of your favorite jingle and try to communicate the same energy. It might be intriguing for audiences to hear about the epic tale of your career. But your audience probably won’t remember much of the story. What they truly need is a reason to stop and smell the roses, with your brand as the garden. So, you can find personal brand statement examples of varying lengths.

Most of us can sum up our favorite movies or novels in a few sentences. Meanwhile, it takes us several hours to watch a film and several days to read a book. So, it’s clear that impressions last a long time. And it demonstrates our ability to pick out the information we need and put down the facts we don’t.

Moreover, people don’t always have the time to sit and listen to longwinded pitches from every enthusiastic businessperson. They’d much rather get Cliff’s Notes about your venture and make their decisions quickly. So, think of your brand statement as a clever catchphrase. It should embody what you want people to know, understand, or appreciate about you.

Write Something Pithy

A good personal brand statement is sharp and on target. That means it can be just one or two sentences long if it conveys the correct message. Here is an example:

“I empower stay-at-home moms to develop a freelancing business that works for them.”

That personal brand statement example is on point while also informational and inspirational. It tells clients what they want to know and encourages them to notice. The sample above tells a story in very few words, allowing audiences to muster even more curiosity. And success is achieved through robust language that pinpoints a specific demographic.

Don’t Overstay Your Welcome

People don’t want to stick around if they’re not interested, entertained, or served. So, try not to make personal brand statements too wordy. Your audiences will move on to something better, leaving your memory behind. Look at this personal brand statement example that falls for the trap:

“I am a freelancing coach, and my mission is to help stay-at-home moms who want to build their freelancing businesses while working from home. Building a freelancing business can be a challenging journey, and….”

The story could continue forever, but the audience will likely not remember anything you said. Thus, your target demographic usually appreciates when you respect time and attention.

What Should Personal Brand Statement Examples Focus On?

Is it easier to stand out or go with the flow? The answer to that question depends on who you ask. Either way, now is the time to learn the target market intimately. What do your typical clients require or request? And how do they like their messages delivered?

A personal brand statement should focus on who you are and what you offer. Each word should represent your exclusive contribution to the market. So, start by identifying the triggering language in your niche. Then, make sure the terms tick as many of your clients’ boxes as possible.

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You might be very passionate about what you do. But others don’t know that, and they have every right to be skeptical of your claims. So, while you’re an expert in your field, you must still prove yourself with every new interaction. The key is to convey your expertise candidly and concisely.

The typical client isn’t an expert, which is why they’re looking for you. That means you can’t miss opportunities to gain their trust. However, try not to overwhelm them with positive information because it can be just as stressful. And remember that a confused mind says no. So, keep your message short and sweet.

Use Dynamic Words to Communicate Your Expertise

Tell a story with personal brand statement examples such as, “I drive growth for small business entrepreneurs through personalized social media marketing strategies.” Notice how the message cuts the fat and gets to the point immediately? Your target audience gets a quick dose of your offerings as a result. And if you can communicate better than the competition, the client picks you.

Don’t Leave Your Job Title Open for Interpretation

A personal brand statement deserves more than vagueness or anonymity. So, you have to find the sweet spot between too much information and not enough. Stating the obvious or being too ambiguous can distract potential clients from your worth. And simply working in the industry doesn’t give you enough credit to survive.

Know Who You Serve

Clients should immediately recognize your value when they hear or read your brand statement. It’s best to make them think about their involvement in your mission first. Then, sell them with more details as they become more invested. Speak their language, understand their imagery, and appreciate their role models. Communicate how you’re the best person to serve their needs.

Don’t Forget the Outliers

The most effective personal brand statement examples will capture the attention of a specific audience for targeted purposes. For instance, “I help Los Angeles families make lasting memories through timeless photography.” See how it addresses crucial aspects of the brand, including the location, the typical client, the service, and the benefit. Meanwhile, the statement consists of only eleven succinct words. And because of the targeted vocabulary, the brand will likely pop up on major search engines as well.

Your brand might target a specific group of people. But that doesn’t mean you can include the outliers in your presentation. Take the previous personal brand statement example, for instance. You can shorten it to “I capture lasting moments for the world to see.” Then, people other than families will reach out to inquire about your services.

Think about the competition because it’s essential. But also remember to consider everything you bring to the table. Now is your chance to sell the brand and expand your market reach. And it’s not enough to state your job title anymore. People want information that helps them make quick and accurate decisions. So, compare a few personal brand statement examples with yours to refine the message and earn your keep.

Evoke Emotion with Practical Solutions That Leave Clients Wanting More

Consider a time when you enlisted another professional to help complete a task. For this lesson, let’s say it was a website designer. You had hundreds of options to explore, so how did you settle on the person you hired? Most likely, their personal brand statement evoked a specific emotion that compelled you to say yes.

While looking for a web designer, you likely compared several different options. However, you probably didn’t spend hours poring over lengthy documents and data. Instead, you used their branding statement as a decision-making guide. You remained unconvinced of their worth until you knew they could offer solutions and provide preventative measures for the next debacle. Meanwhile, your potential clients are doing the same. And they’re waiting on you to answer the call.

Here is a personal brand statement example that works:

“Helping my clients build compelling personal brands to skyrocket their business and sales.” That’s my brand statement, and it works for multiple reasons. But mainly, the sentence tells my story while assuring potential clients of my measurable results for their business.

Try Not to Be Too Vague With Your Personal Brand Messaging

Let your niche out of the bag. In other words, pay close attention to personal brand statement examples that help define your function. Simple sentences like “I help my clients build compelling personal brands” are great. But vague declarations will never set you apart in the industry. You must use words to build trust, establish a reputation, and make promises you can deliver.

How Do I Make a Stand-Out Personal Brand Statement?

I mentioned earlier that the best personal brand statement examples help your business shine while supporting your niche. But how do you create something so compelling? It’s much easier said than done when balancing so much on your plate. Plus, keeping your finger on the pulse of your industry is a challenge.

First, focus on your goals. Then write down a few words to describe your brand. Next, try to address the most crucial questions without any fluff. After that, you can play with different terms and arrangements to determine the best sentence. Or you can compare your creation to the competition then refine it from there.

Remember, authenticity is an essential aspect of building your personal brand. So, don’t make promises you can’t keep. Dazzling audiences is a great way to gain attention. But false advertising is the quickest route to becoming obsolete. Try to be the best version of yourself instead. Then tailor personal brand statements around the traits you want to share.


Developing your personal brand statement is an ongoing process. So, don’t get discouraged if you can’t find the correct words immediately. What’s best is that you fine-tune the message until it generates the momentum you desire. But remember that your sentence will appear on websites and social media. And that means your imagery should be just as eye-catching as the terms you use.

You can craft a winning sentence that encapsulates your objectives and intrigues your audience with these personal brand statement examples. However, that doesn’t exempt you from careful consideration. What you say can change the way people think about your company. But when you find something that resonates, you’ll know it and so will your target demographic.

Do you want to attract more clients and boost revenue? Learn how to position yourself as an expert, grow your audience, and attract the right clients. Watch my FREE Personal Branding Masterclass today.

About Claire
Marketing Agency, Strategic Communications, claire bahn group, claire bahn
Claire Bahn is a personal brand strategist and the CEO and Co-Founder of Claire Bahn Group. She has been helping high achieving entrepreneurs, investors, founders, and executives create their best personal brand for over 10 years. She helps entrepreneurs leverage their personal brand to develop the authority, influence, and trust they need to exceed their business goals.
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